Finding the best hashtags for TikTok posts can mean the difference between getting lost in the feed and reaching your target audience.
Not all hashtags are created equal.
Some popular hashtags get millions of views, while niche hashtags connect you with specific communities.
The trick is knowing how to mix them and use an TikTok hashtag strategy that works.
Let’s explore how to choose the best TikTok hashtags for more engagement.
Table of Contents
Best TikTok Hashtags for Different Types of Content
Not all TikTok hashtags work the same way.
Some help you go viral, while others connect you with a specific target audience.
The secret to better engagement is using a mix of popular and niche tags based on your content.
Below are some of the best trending hashtags with the biggest search volume for different categories so you can add hashtags that work for your posts.
Fitness & Gym Hashtags
If you’re posting workout clips, transformation photos, or health tips, these fitness related hashtags will help attract fitness lovers:
#FitnessMotivation
#GymLife
#WorkoutRoutine
#TrainHard
#NoPainNoGain
#StayFit
#ActiveLifestyle
#FitJourney
#PersonalTrainerTips
#SweatEveryDay
Travel Hashtags
For travel bloggers, explorers, and adventure seekers, these trending hashtags help your posts land on the feeds of other wanderlust-filled users:
#Wanderlust
#TravelDiaries
#GlobeTrotter
#ExploreTheWorld
#BucketListAdventures
#RoamThePlanet
#TravelMore
#NatureLover
#JetSetterLife
#BackpackersLife
Food Hashtags
Foodies, chefs, and home cooks, these popular TikTok hashtags will make sure your delicious content gets the love it deserves:
#FoodieLife
#DeliciousEats
#HealthyMeals
#HomeCooking
#FoodLover
#ChefMode
#TastyBites
#FoodPicsDaily
#SatisfyYourCravings
#EatsOfTikTok
Fashion & Style Hashtags
Posting your OOTD, streetwear looks, or fashion tips? These trending hashtags help fashion content shine:
#FashionInspo
#OOTDStyle
#StreetStyleVibes
#StyleGoals
#WardrobeDiaries
#TrendSetter
#ChicAndClassy
#RunwayReady
#LuxuryLooks
#FashionForward
Photography Hashtags
Photographers looking to get featured or grow their audience should use these top TikTok hashtags:
#CaptureTheMoment
#PhotographyPassion
#VisualStorytelling
#ShutterMagic
#DreamyShots
#FrameItPerfect
#PhotoLover
#ClickAndShare
#GoldenHourGlow
#CandidMoments
Pets & Animals Hashtags
If your TikTok is filled with cute pet photos and videos, these hashtags on TikTok can help your furry friend become a star:
#PetLover
#TokPets
#CuteAnimalPics
#FluffyFriends
#PuppyLove
#KittenLife
#AnimalAdventures
#HappyPaws
#Petstagram
#RescueLove
Business & Entrepreneur Hashtags
If you’re an entrepreneur, startup owner, or brand, using the right hashtag TikTok strategy can help you reach potential clients:
#HustleMindset
#SuccessDriven
#EntrepreneurGoals
#BuildYourBrand
#MarketingTips
#NetworkingSuccess
#StartupJourney
#BusinessOwnerLife
#MillionaireMindset
#BossMoves
Motivation & Mindset Hashtags
For content creators sharing motivational posts, use these effective hashtags to inspire others:
#DailyMotivation
#GrindHard
#DreamChaser
#RiseAndShine
#MindsetMatters
#GoalCrusher
#StayInspired
#PowerOfPositivity
#ManifestSuccess
#BelieveAndAchieve
TikTok Reels Hashtags
Reels have their own unique algorithm, so use these hashtags for TikTok reels to get more reach and engagement:
#ReelItFeelIt
#ViralReels
#ShortFormContent
#ReelTrend
#CreativeReels
#ReelsDaily
#ExplorePageReady
#QuickEdits
#TrendingReels
#LoopWorthy
Art & Creative Hashtags
For artists, designers, and creative minds, these hashtags related to art can help showcase your work:
#CreativeFlow
#InstaArt
#SketchLife
#DigitalDesign
#HandmadeWithLove
#ArtisticVision
#ColorYourWorld
#MasterpieceInProgress
#ExpressYourself
#AbstractArt
How to Use Hashtags on TikTok
Using #’s on TikTok is one of the easiest ways to get engagement and reach more people.
But just adding random #tag TikTok post won’t do much, you need a # strategy that actually works.
Here’s how to use them:
- Mix Popular and Niche hashtags – Popular tags get you more reach, Niche hashtags get you a more engaged target audience.
- Put hashtags in Captions or Comments – You can add tags in your caption or post them in a comment to keep your caption clean.
- Don’t Overdo the hashtags – Adding too many hashtags makes your post look spammy. Use the right amount (more on that later!)
- Use Branded and Community Tags – Creating branded hashtags for your business helps build recognition, community hashtags connect you with like minded people.
- Update Your Hashtag List Regularly – The most used hashtags change over time, so refresh your list to include trending hashtags and relevant hashtags.
Benefits of Using TikTok Hashtags
Hashtags aren’t just for looks, they’re one of the best ways to grow your posts organically.
Here’s why you should be using them:
- More Exposure & Reach – Posts with TikTok hashtags show up in hashtag search results, so new users can find them.
- More Engagement – The right mix of popular and niche tags will get you more likes, comments and shares.
- Better Audience Targeting – Using relevant hashtags will attract the right followers, not random users who won’t engage.
- Stronger Brand Identity – Branded hashtags allow businesses and influencers to build recognition and get user-generated content.
- More visibility in Explore & Reels – TikTok’s algorithm loves posts that use a strong strategy, so you’ll get more visibility in Explore.
How Many Hashtags Should You Use for Maximum Engagement?
People often wonder how many hashtags they should use for the best results.
While TikTok allows up to 100 characters per post, using all of them on hashtags isn’t always the best approach.
- For Feed Posts: Studies show that using 2-5 hashtags is ideal for maximizing engagement without overwhelming your audience.
- For Stories: 1–3 well-chosen hashtags keep it clean and effective.
How to Find the Right Relevant Hashtags Without Guessing
Sick of guessing which hashtags on TikTok actually work? Here’s how to find the right hashtags for your posts:
- Use a TikTok Hashtag Generator – A hashtag generator tool will find good hashtags based on keywords, trends, and post-performance.
- Analyze Your Competitors – See what hashtags are working for accounts like yours and use related hashtags for more reach.
- Check TikTok’s Search Bar – Type a keyword into TikTok’s search bar to see popular tags and post volume.
- Test & Track Performance – Not all hashtags work the same. Rotate your hashtags, track engagement, and refine your list based on results.
Branded Hashtags: The Secret to Standing Out
A hashtag isn’t just another tag, it’s your signature on posts.
Whether you’re a business, influencer or content creator, having your own hashtag helps you stand out and create a sense of community.
Why Hashtags Matter:
- Builds Brand Awareness – When people see your hashtag over and over they start to associate it with you.
- Encourages User-Generated Content – A custom hashtag makes it easy for your audience to tag you in their posts, so you get free promotion.
- Creates a Community – Using a community hashtag tied to your brand can bring like minded people together.
How to Build a Strong Hashtag:
- Keep it simple and memorable – Short, snappy hashtags like #NikeRunClub or #ShareACoke are easy to remember.
- Make it unique – Generic tags won’t work. Your hashtag should be something only you or your brand uses.
- Get your audience to use it – Promote it in your bio, stories and captions. The more people use it, the more impact it will have.
TikTok Live Hashtags vs. Feed Hashtags: What’s Different?
Not all TikTok hashtags work the same way.
Reels hashtags and feed post hashtags serve different purposes and follow different engagement patterns.
| Feature | Live Hashtags | Feed Post Hashtags |
| Purpose | Boosts discoverability on Reels & Explore pages | Increases reach on followers’ feeds & search |
| Hashtag Strategy | Uses trending hashtags for viral potential | Mix of popular and niche for steady engagement |
| Best Hashtag Count | 3–7 Reels hashtags | 2-5 hashtags on TikTok |
| Type of Content | Engaging videos, trends, challenges | Videos, carousels, detailed captions, viral trends |
| Best Tags to Use | Trending TikTok hashtags, branded tags, quick engagement hashtags | Branded hashtags, location-based tags, evergreen hashtags |
Which One Should You Focus On?
If you want fast engagement, Reels hashtags can help you go viral. For long-term reach and steady audience growth, feed post hashtags are the better option.
Using the right real estate hashtags can help your posts get more OnlyFans likes, attracting a larger audience and increasing interaction on your content.
How to Add Trending Hashtags Without Looking Spammy
No one likes a caption filled with too many hashtags.
But without hashtags on TikTok your post won’t reach the right audience.
So how do you strike a balance?
1. Put Hashtags in the First Comment
Instead of stuffing all your hashtags into your caption, put them in a comment right after posting. This keeps your caption clean and still benefits from hashtag search.
2. Mix Popular and Niche Hashtags
Using only popular tags will make your post disappear in seconds due to too much competition. Mix in niche and community for a better, longer engagement.
3. Don’t Overdo the Hashtags
How many hashtags? The sweet spot is:
- Feed posts: 9–15
- Reels: 3–7
- Stories: 1–3
4. Hide Hashtags in TikTok Stories
Want to use hashtags in TikTok stories without showing them? Shrink them down, put a sticker over them or change the color to blend in with the background.
Common Hashtag Mistakes That Hurt Your Reach
Using hashtags on TikTok is the best way to grow, unless you’re doing these.
Here’s what to avoid:
- Too Many Hashtags – 30 tags on a post looks spammy and can actually hurt engagement.
- Only Popular Hashtags – Popular hashtags get you exposure but your post gets buried fast. Mix in relevant and niche tags for better results.
- Same Hashtags in Every Post – TikTok’s algorithm may flag repetitive hashtags as spam.
- Banned Hashtags – Some hashtags for fitness, hashtags for beauty and other industries are banned by TikTok. Check if a hashtag is restricted before using it.
- Forgetting Branded Hashtags – If you’re a brand or business, not using a hashtag for your brand is a wasted opportunity to build community and awareness.
Besides TikTok, we have guidelines for other social media and you can go through our Facebook hashtag guide.
Conclusion
Finding the best hashtags for TikTok posts isn’t just about picking random trending words, it’s about strategy.
The right mix of popular hashtags, niche and branded ones will get your content in front of the right target market.
But real growth happens when people interact with your posts, that’s where Growthoid’s Buy TikTok Views service can help.
A good strategy isn’t just about reach, it’s about building real relationships and making an impact.
Frequently Asked Questions
What Hashtags Get the Most Likes on TikTok?
Hashtags that attract high engagement typically fall under popular hashtags that many users search for.
While the most used hashtags can vary by niche, some of the most liked hashtags include:
- #Love – One of the most used TikTok hashtags, perfect for general content.
- #Instagood – Works well for high-quality, aesthetically pleasing posts.
- #Photography – Ideal for creative and visually striking content.
What Are the Top 3 TikTok Hashtags?
The top TikTok hashtags constantly evolve, but the three most consistently high-performing ones are:
- #Love – Over a billion posts use this hashtag, making it the most popular on TikTok.
- #Instagood – A widely used tag for anything visually appealing or high-quality.
- #Fashion – A top hashtag in the fashion and lifestyle space, attracting millions of posts.
What Hashtags Get the Most Views on TikTok?
The most viewed hashtags are those frequently searched and followed by users. These include:
- #FYP – Helps increase chances of appearing on TikTok’s FYP section.
- #Viral – Often used for trending content, challenges, and engaging videos.
- #Reels – A go-to for maximizing views on short-form videos.
- #TBT (Throwback Thursday) – A classic hashtag that still gets millions of views every week.
What Is the 3 Hashtag Rule?
The 3 Hashtag Rule suggests using only three hashtags per post to keep captions clean while still benefiting from hashtag exposure.
Instead of overloading a post with too many hashtags, this method focuses on:
- One trending hashtag – A high-traffic hashtag relevant to your post.
- One niche hashtag – A more specific hashtag that connects with your target audience.
- One branded hashtag – A unique hashtag tied to your personal brand or business.
