If you’re wondering how to get paid on TikTok, you’re not alone.
With over a billion active users and some creators earning six figures from the app, TikTok has become one of the most profitable platforms for influencers, small businesses, and brands alike.
Whether you’re a content creator hoping to turn your videos into income or a business looking to sell through TikTok Shop, there are more opportunities than ever to earn money in 2025.
In this guide, we’ll break down seven proven ways to make money on TikTok, from brand sponsorships and affiliate programs to Creator Rewards and LIVE Gifts.
We’ll also share real tips from creators who’ve done it successfully, plus insights from Reddit’s TikTok community.
Table of Contents
1. Use TikTok to Promote Your Business
One of the easiest ways to make money on TikTok is by using it to promote your existing business. Whether you sell physical products, digital services, or online courses, TikTok can drive massive traffic and sales.
TikTok’s algorithm rewards creativity, not just follower count, meaning small brands have just as much potential to go viral as large corporations.
For example, small businesses in fashion, beauty, food, or lifestyle niches can use TikTok to:
- Showcase new products in short videos.
- Share behind-the-scenes clips of packaging or production.
- Post customer testimonials or transformation videos.
TikTok is all about authenticity, so you don’t need polished ads, just a relatable, entertaining TikTok content strategy that makes people stop scrolling.
Creators can also link their websites or storefronts in their bios, turning views into conversions.
Pro tip: Add a “Shop Now” link or QR code in your bio and direct viewers to it using a call-to-action like “Check the link in my bio for this product!”
2. Make Sponsored Content to Promote Other Businesses
If you’ve built an engaged TikTok following, brands will pay you to promote their products through sponsored posts or partnerships.
This is one of the most common ways creators get paid. The amount you earn depends on your niche, engagement rate, and follower count.
On average, micro-influencers (10K–50K followers) can earn anywhere from $100 to $1,000 per post, while larger creators make thousands per campaign.
To find sponsorship opportunities:
- Join TikTok’s Creator Marketplace, where brands connect directly with creators.
- Pitch brands yourself through email or DM.
- Join influencer marketing platforms like Aspire, Collabstr, or CreatorIQ.
When making sponsored content, stay authentic. TikTok audiences value honesty, so instead of forcing an ad, create a fun video that naturally integrates the product into your content.
For example, instead of saying, “Buy this skincare brand,” try “I’ve been using this moisturizer for a week, and my skin literally glows.” It feels more real, which builds trust and drives sales.
3. Earn with Creator Rewards (After 10K Followers)
The TikTok Creator Rewards Program (previously the Creator Fund) pays TikTok users for content that performs well. To qualify, you need:
- At least 10,000 followers
- At least 100,000 video views in the past 30 days
- To be 18 years or older
- A public account in good standing
Once approved, TikTok pays you based on your video and stories engagement and authenticity, not just view count. Although the payouts vary, many creators earn between $0.01 to $0.10 per 1,000 views.
While that may not sound like much, consistent creators who post daily can make steady income as their videos stack up over time.
TikTok has also improved payouts in 2025 with new revenue models that reward higher-quality content—especially for creators producing educational, storytelling, or entertainment-based videos.
If you’re serious about monetizing your content, this is a must-join program.
4. Go Live and Get Video Gifts
TikTok LIVE is another excellent way to earn money. When you go live, viewers can send you virtual gifts that convert into real cash.
To access TikTok LIVE, you need:
- To be 18 years old or older
- At least 1,000 followers
The more engaging your live streams, the more likely viewers are to send gifts. These can include coins, roses, or digital animations that can be exchanged for “diamonds”—TikTok’s internal currency. You can then cash out your diamonds through PayPal or your linked bank account.
Popular ways creators earn through LIVE include:
- Hosting Q&A sessions
- Doing product demos
- Running live tutorials
- Offering entertainment (music, comedy, etc.)
The key is to keep it interactive. Respond to comments, shout out viewers by name, and make them feel part of the experience.
Live sessions are also great for boosting algorithm engagement. TikTok loves real-time interaction, which can help your future videos get more visibility.
5. Sell with TikTok Shop
TikTok Shop is one of the biggest money-making opportunities in 2025. It allows creators and businesses to sell products directly through the app, no website required.
You can either:
- Sell your own products using a TikTok Shop Seller account, or
- Earn commissions as an affiliate by promoting other brands’ products.
For sellers, TikTok Shop provides features like product tagging, in-app checkout, and shoppable videos—all designed to convert views into purchases.
For affiliates, it’s as easy as choosing a product from the TikTok Shop Affiliate Center, promoting it in a video, and earning a percentage of every sale.
This is perfect for creators who want to monetize without creating or storing physical products.
Beware TikTok Shop Scams
While TikTok Shop is legitimate, scammers sometimes impersonate brands or use fake affiliate links. Always confirm partnerships through TikTok’s official channels and avoid off-platform payments.
Stick with verified sellers and always read reviews before promoting a product to your followers. Protecting your credibility is just as important as making sales.
Always include effective shopping captions and descriptions for your products to appear more trustworthy.
6. Monetize with the Series Feature
TikTok’s Series feature allows creators to put premium content behind a paywall. Think of it like a mini subscription service within TikTok.
Each Series can include up to 80 videos, each up to 20 minutes long. You can price your Series between $1 and $190, depending on the value of the content.
This feature works best for creators who produce educational or exclusive content, like fitness classes, marketing tutorials, cooking lessons, or advanced skill training.
For example, a digital marketing coach might create a Series titled “How to Grow Your Business on TikTok in 30 Days” and charge $15 for access.
Series is one of the most underrated TikTok monetization features right now, especially for creators who want to build long-term income streams without relying on brand deals.
7. Collect Tips from Viewers
Another way to get paid on TikTok is through the Tips feature. It allows followers to directly send you money as a thank-you for your content.
To enable tips, you need to:
- Be at least 18 years old
- Have 100,000 followers or more
- Follow TikTok’s community guidelines
Once it’s turned on, you’ll see a “Tips” button on your profile, allowing fans to send one-time payments via Stripe.
Tips are a great way to earn from loyal fans who appreciate your work. It’s especially effective for creators who offer value-driven content, such as tutorials, motivational talks, or original art.
Some creators even promote their Tip Jar at the end of videos with a line like, “If you found this helpful, you can leave a small tip on my profile!”
TikTok Tips from Those Who Know
If you want to make money on TikTok, it’s not just about knowing the features; it’s about building a loyal audience and posting content that connects. Here’s what experienced TikTokers recommend.
Find Your Niche
Focus on one main topic that you can talk about endlessly. Whether it’s fitness, fashion, gaming, or business, picking a niche helps attract the right followers.
Creators who stick to a niche often grow faster because TikTok’s algorithm knows exactly which audience to serve their content to.
Engage with Similar Content to Gain Followers
Engagement goes both ways. Interact with other creators in your niche by liking, commenting, and duetting their content. This not only builds community but also exposes your profile to their followers.
Consistency is key. The more active you are, the more TikTok rewards your account with visibility.
Be Authentic
TikTok audiences can spot fake content instantly. The most successful creators are the ones who are unapologetically themselves.
You don’t need perfect lighting or professional editing. Share your genuine thoughts, experiences, and behind-the-scenes moments—it’s what builds trust and keeps people coming back.
Serve Your Audience First
Focus on giving value before expecting to earn. Teach something useful, make people laugh, or inspire them. When your audience feels supported, they’ll support you back through engagement, purchases, and tips.
TikTok isn’t just a content platform, it’s a relationship platform.
Top TikTok Advice on Reddit
Reddit’s TikTok creator community is full of practical tips from people actively growing their accounts. Reddit is a great place to get real advice from people using the platform, so we checked it out for you!
Here are some key takeaways from popular discussions that we looked at:
- Don’t chase trends; adapt them. Trends fade fast, but when you make them fit your brand, they last longer.
- Post frequently. Reddit users recommend 3–5 times per week to stay in the algorithm’s good graces, and this is also something that TikTok recommends as well.
- Batch your content. Spend one day recording multiple videos to stay consistent without burning out.
- Track your analytics. Use TikTok’s analytics dashboard to see what times and types of videos perform best.
One Reddit user summed it up perfectly: “The difference between creators who go viral once and those who turn TikTok into a business is consistency.”
Final Thoughts: How to Make Money on TikTok
TikTok is no longer just a platform for viral dances—it’s a full-fledged business ecosystem. Whether you’re a brand owner, influencer, or educator, there are multiple ways to earn income once you understand how to use the platform strategically.
To recap, here are the seven best ways to get paid on TikTok in 2025:
- Promote your own business or brand.
- Make sponsored content.
- Earn with Creator Rewards after hitting 10K followers.
- Go live and receive gifts.
- Sell products with TikTok Shop.
- Monetize exclusive videos with Series.
- Collect tips directly from fans.
Remember, success on TikTok comes from consistency, creativity, and community. Focus on building relationships and providing real value—money follows attention, and TikTok is where the attention is right now.
So start today. Post your first video, experiment, track your analytics, and watch your TikTok presence turn into a profitable side hustle—or even a full-time business.
FAQs
How Do You Get Paid on TikTok?
You can get paid through multiple methods: TikTok Creator Rewards, LIVE Gifts, brand sponsorships, affiliate sales, Series subscriptions, and TikTok Shop commissions. You can also earn by promoting your own products or collecting direct tips.
How Many Views Do I Need to Get Paid on TikTok?
To qualify for Creator Rewards, you need at least 100,000 views in the last 30 days and 10,000 followers. However, you can still earn money before reaching that threshold through affiliate marketing, brand deals, or selling products.
How Do I Set My TikTok Account to Get Paid?
Switch to a TikTok Business or Creator Account, then go to Settings > Creator Tools > Creator Rewards Program or TikTok Shop to set up monetization. You’ll need to connect your payment details (such as PayPal or bank account).
How Much Does TikTok Pay per 1,000 Views?
TikTok pays anywhere from $0.01 to $0.10 per 1,000 views through Creator Rewards, depending on engagement, region, and content quality. However, creators often earn much more through sponsorships, affiliate sales, or product promotions.
