Best Instagram Hashtags

15 Best Instagram Hashtags: The Ultimate Guide for Better Engagement

Hashtags for Instagram are one of the easiest ways to get more people to see your posts. If you want more likes, comments, and followers, using the best Instagram hashtags can help.

They make your Instagram posts show up in searches, on the Explore page, and in front of people who are interested in what you share.

But not all hashtags work the same. Some are too popular, so your post gets buried. Others are too specific, so almost no one sees them.

And some just don’t work at all. In this guide, you’ll learn how to find the best hashtags on Instagram, which ones to use for different types of content, and how to mix them for the best results.

What Are Hashtags?

Hashtags are words or phrases with a # in front, like #travel or #foodie. They help organise posts on Instagram so people can find the content they’re interested in. When you add a hashtag to your Instagram posts, they show up in searches for that hashtag.

For example, if you post a photo of a sunset and use #sunsetlovers, anyone searching for that hashtag can find your post – even if they don’t follow you.

That’s why using the right hashtags for Instagram can help you reach more people and get more likes and comments.

How to Find the Best Hashtags on Instagram

Not all hashtags work the same way. Some are too broad, some are too competitive, and some are too niche. Here’s how to pick the best hashtags for Instagram that actually help your content get noticed.

1. Use a Hashtag Generator Tool

Best Instagram Hashtags

If you’re not sure which hashtags to use, a hashtag generator tool can help. These tools suggest related hashtags based on your topic. Some great options include:

Some trending hashtags bring in a lot of interaction. You can find these by:

  • Checking the Instagram Explore page
  • Looking at top posts in your niche
  • Using Instagram’s search bar (type “#” and see the suggestions)

Big influencers and brands know what works. If you’re in fitness, art, or music, check which hashtags top accounts use in their posts.

Using only popular hashtags (like #love or #instagood) makes it hard to stand out. But using niche hashtags (like #watercolorpainting or #veganbaker) helps you reach the right people. A mix of both works best.

Example for a travel post:

  • Popular: #travel #adventure
  • Niche: #hikinglife #hiddenparadise

5. Experiment and Track Results

Try different hashtags on your posts and see which ones bring in the most likes, comments, and new followers. Instagram Insights can show you how many people found your post through hashtags.

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How Instagram Hashtags Work

Hashtags on Instagram help organize and categorize content, making it easier for people to find posts related to a specific topic.

When you add hashtags to your Instagram posts, they become searchable, meaning users who look up that hashtag can discover your content – even if they don’t follow you.

Posts with popular and niche hashtags can appear in hashtag feeds, on the Explore page, or even in suggested content for users who have interacted with similar topics.

Using the right mix of hashtags can help your posts reach more people, increase interaction, and attract the right audience.

Fun Fact: As of January 2024, #love was the most used hashtag on Instagram, appearing in over two billion posts.

Best Instagram Hashtags Ideas for You

Finding the right hashtags for Instagram can be the difference between a post that gets lost and one that takes off.

he key is to use a mix of popular Instagram hashtags, niche tags, and trending topics to reach a target audience that actually cares about your content.

Below, you’ll find hashtags that work best for different types of creators, from artists to musicians and writers to models.

Best Hashtags for Art on Instagram

How to Choose the Best Instagram Hashtags

Artists share their work with the world. But with so much content on Instagram, you need the right popular hashtags to make sure your art reaches the right eye. No matter if you’re a painter, digital artist, or sculptor, these hashtags can help your work get noticed.

  • #artwork
  • #artistoninstagram
  • #artoftheday
  • #creativeprocess
  • #modernart
  • #watercolorpainting
  • #sketchbooklove
  • #contemporaryart
  • #supportlocalartists
  • #fineartdaily
  • #artcollectors
  • #digitalartist
  • #abstractexpressionism
  • #artgallery
  • #artforsale

Poetry Hashtags That Connect You with Readers

Poetry is about emotions, and so is Instagram. The best way to connect with a target audience of poetry lovers, writers, and publishers is by using hashtags that attract people who appreciate words as much as you do. These will help you get your poetry in front of more readers.

  • #poetrycommunity
  • #poetsofinstagram
  • #spilledink
  • #wordsofwisdom
  • #poetryislife
  • #micropoetry
  • #writerscorner
  • #poetryofinstagram
  • #spokenwordpoetry
  • #writingprompts
  • #lovepoetry
  • #thoughtsofwriters
  • #poetryislove
  • #prosepoetry
  • #poemsporn

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Best Hashtags for Horse Riding on Instagram

Horse riding content has a passionate audience, and Instagram is full of equestrians who love sharing their adventures. Using the right popular Instagram hashtags can help riders, trainers, and horse lovers connect with a like-minded community.

  • #equestrianlife
  • #horseridingadventures
  • #showjumping
  • #barrelracing
  • #horselover
  • #ridinglessons
  • #eventingnation
  • #dressagerider
  • #horsesofig
  • #jumpinghorses
  • #horsebackrider
  • #cowgirlup
  • #horsecrazy
  • #horsestagram
  • #equinephotography

Writing Hashtags That Help You Reach More Readers

Writers pour their souls into their words, but getting their work seen on Instagram requires smart hashtag choices. Instead of using generic tags, these popular hashtags will help your poetry, short stories, and novels get discovered by the right readers.

  • #writersofinstagram
  • #writingcommunity
  • #storyteller
  • #bookstagram
  • #indieauthors
  • #authorlife
  • #selfpublishing
  • #writingtips
  • #writerlife
  • #amwriting
  • #writersonig
  • #fantasywriter
  • #shortstorywriter
  • #writingmotivation
  • #novelwriting

Music Hashtags That Bring More Listeners

Musicians don’t just perform; they tell stories through sound. If you want more people to discover your music, using the right hashtags is key. These will help your posts show up for fans, fellow musicians, and industry professionals.

  • #musicianlife
  • #unsignedartist
  • #recordingstudio
  • #livemusic
  • #musicindustry
  • #musicproducer
  • #independentartist
  • #guitaristsofinstagram
  • #singingcovers
  • #musicislife
  • #busking
  • #djlife
  • #beatmaker
  • #indieband
  • #rapmusic

Best Hashtags for Producers on Instagram

Producers work behind the scenes, but that doesn’t mean their content should go unnoticed. To connect with artists, labels, and beat lovers, you need the right mix of niche and trending hashtags.

  • #producerlife
  • #hiphopbeats
  • #musicstudio
  • #flstudiotips
  • #soundengineering
  • #beatmaking
  • #producertips
  • #instrumentals
  • #trapbeats
  • #musicproduction
  • #audiomixing
  • #studioflow
  • #rapproducers
  • #logicprox
  • #producercommunity

Best Hashtags for Models on Instagram

Instagram is a model’s best friend. Whether you’re aiming for brand deals, fashion features, or more interaction, using popular Instagram hashtags will help photographers, agencies, and brands find your content faster.

  • #modellife
  • #fashionphotography
  • #posingtips
  • #editorialmodel
  • #modelsearch
  • #beautyinfluencer
  • #fashionmodel
  • #runwayready
  • #catwalkqueen
  • #glamourshot
  • #instamodel
  • #portraitphotography
  • #photoshootlife
  • #fitnessmodel
  • #modelagency

Instagram Hashtags for Travel Lovers

Instagram is full of travel lovers, but standing out in such a huge space takes more than just a great photo. Using relevant hashtags can help you attract people looking for adventure, hidden gems, and vacation inspiration.

  • #travelmore
  • #exploretheworld
  • #wanderlustlife
  • #passportready
  • #adventureawaits
  • #hiddenparadise
  • #roamtheplanet
  • #beachvibes
  • #travelphotography
  • #offthebeatenpath
  • #weekendgetaway
  • #hikingtrails
  • #cityexplorer
  • #islandlife
  • #sunsetviews

Food content gets tons of interaction, but it’s also highly competitive. If you want your delicious creations to reach food lovers, home cooks, and restaurant-goers, using trending Instagram hashtags is the way to go.

  • #foodiegram
  • #eatstagram
  • #feedyoursoul
  • #instafoodie
  • #homecooked
  • #cheatmeal
  • #foodphotography
  • #sweettooth
  • #brunchgoals
  • #cookingathome
  • #gourmetlife
  • #plantbasedmeals
  • #dinnerideas
  • #foodblogfeed
  • #tastethisnext

Top Hashtags for Fitness and Workouts

If you’re posting fitness content, you want motivated people to see your posts – those looking for workout ideas, fitness tips, or inspiration. Using top Instagram hashtags can connect you with that community and bring in more likes, shares, and saves.

  • #fitfam
  • #trainhard
  • #noexcuses
  • #musclebuilding
  • #sweatitout
  • #workoutmotivation
  • #homeworkouts
  • #strengthtraining
  • #cardioworkout
  • #beastmode
  • #fitnesscoach
  • #absworkout
  • #legdayeveryday
  • #flexfriday
  • #liftheavy

Fashion Hashtags That Get You Noticed

Best Instagram Hashtags for Growth

Fashion content thrives on Instagram, but just posting stylish outfits isn’t enough. Using top hashtags can help you reach more brands, fashion enthusiasts, and trendsetters.

  • #ootdgoals
  • #streetstyleinspo
  • #chicandtrendy
  • #effortlessstyle
  • #fashiondiaries
  • #stylebloggerlife
  • #everydayfashion
  • #highfashionlooks
  • #trendalert
  • #glamvibes
  • #fashionforward
  • #whatiwore
  • #stylecrush
  • #couturemode
  • #thefashionhub

Growing a business on Instagram isn’t just about posting. Using relevant hashtags helps attract customers, business partners, and people looking for the products or services you offer.

  • #startupsuccess
  • #entrepreneurlifestyle
  • #smallbizowner
  • #sidehustlegrind
  • #digitalmarketingtips
  • #personalbrand
  • #buildyourbusiness
  • #bossmentality
  • #hustleandgrind
  • #socialmediamarketing
  • #femaleentrepreneurs
  • #scaleyourbusiness
  • #branding101
  • #marketinghacks
  • #successminded

Pet Owners’ Favorite Hashtags on Instagram

Pet lovers make up one of the most engaged audiences on Instagram. If you’re sharing cute or funny pet content, using trending Instagram hashtags will help your posts get discovered by other animal lovers.

  • #petsofinstagram
  • #puppylife
  • #dogsofig
  • #catdad
  • #petadventures
  • #caturdayvibes
  • #fluffylove
  • #adoptdontshop
  • #dogstagramofficial
  • #kittenlife
  • #pawprintsforever
  • #cutepetsclub
  • #furryfriendsforever
  • #rescuepetsofinstagram
  • #dogmomlife

Photography Hashtags That Make Your Work Stand Out

Photography is one of the most competitive spaces on Instagram, but the right hashtags can get your shots in front of more people. If you want your work to get noticed, use the best Instagram # that attracts fellow photographers and potential clients.

  • #shuttermagic
  • #captureeverymoment
  • #lenslifestyle
  • #cityscapesdaily
  • #wildlifephotographer
  • #portraitsquad
  • #moodyvibes
  • #landscapelover
  • #blackandwhitephoto
  • #photooftheweek
  • #sunsetlovers
  • #cameragearaddict
  • #visualsoflife
  • #portraitmodeon
  • #yourshotphotographer

Wellness and mental health content is becoming more important than ever on Instagram. If you’re sharing advice, personal experiences, or motivation, these relevant hashtags can help spread positivity and awareness.

  • #mentalhealthmatters
  • #selfcareeveryday
  • #healingjourney
  • #mindsetshift
  • #therapyworks
  • #positivethoughts
  • #emotionalwellbeing
  • #journalingformentalhealth
  • #youmatter
  • #selfloveclub
  • #growthmindsetdaily
  • #peacefulmindset
  • #mindbodyconnection
  • #stressrelief
  • #mentalhealthawareness

Benefits of Using Relevant Hashtags on Instagram

Hashtags are one of the easiest ways to get more people to see your posts. They help Instagram users find content related to their interests, making them a key tool for increasing interaction. When used correctly, hashtags can improve your reach and make your posts more discoverable. Here’s how:

  • Increase exposure – Hashtags allow your content to appear in searches, on the Explore page, and in front of people who don’t follow you yet.
  • Reach the right audience – The right mix of popular and niche hashtags helps connect your content with users who are genuinely interested in your posts.
  • Boost interaction – Posts with well-chosen hashtags often receive more likes, comments, and shares, as they attract viewers who are likely to interact with your content.
  • Help generate hashtags that work – Instead of guessing, you can use tools or research trending and relevant hashtags to improve post performance.
  • Avoid spammy behaviour – Using too many hashtags can make posts look cluttered and reduce interaction. Studies show that 9–11 hashtags per post work best.
  • Prevent reach issues – Some banned hashtags can limit your post’s exposure or even get your content removed from search results. Always check your hashtags before posting

And remember, using hashtags for Instagram reels will help you reach even more exposure.

Conclusion

Using hashtags for Instagram the right way can make a big difference in how many people see and interact with your posts.

But randomly adding tags won’t work – you need a smart Instagram hashtags strategy to get results.

So, how many hashtags should you use? While Instagram allows up to 30 per post, studies show that 9–11 hashtags often perform best. Testing different amounts and adjusting based on interaction is the best approach.

A strong Instagram hashtags strategy helps grow your account, increase interaction, and get your content in front of the right people.

But hashtags alone aren’t always enough. Many creators buy Instagram followers to boost their presence, making their content look more credible and attracting more organic growth.

Use hashtags wisely, track what works, and keep experimenting to maximize your reach.

Frequently Asked Questions

What Instagram hashtags get the most likes?

The hashtags that get the most likes are usually broad and used by millions of Instagram users every day. However, relying on the same hashtags in every post can limit your reach over time.

Popular hashtags like #love, #instagood, and #fashion tend to generate high interaction, but they are also highly competitive.

To increase likes, it’s best to mix popular, niche, and trending hashtags that are relevant to your content.

What are the top 10 hashtags?

The top 10 hashtags change regularly, but some consistently rank among the most used on Instagram. Tags like #love, #photooftheday, and #beautiful continue to dominate” as they apply to a wide range of posts.

If you’re unsure which ones to use, an Instagram hashtag generator can help you find trending and effective tags based on your content. While these hashtags attract large audiences, pairing them with specific niche hashtags can improve interaction and exposure.

Three of the most popular Instagram hashtags that work across different types of content are #love, #instagood, and #InstagramReels. Since Instagram is prioritizing short-form videos, using Instagram Reels hashtags like #reelsinstagram can help posts gain more exposure.

While these tags are widely used, combining them with more specific hashtags that match your niche will give you a better chance of reaching an engaged audience.

What are the top Instagram hashtags right now?

The top Instagram hashtags constantly change based on trends, viral moments, and shifts in user behaviour. Right now, trending tags like #explorepage, #viral, and #contentcreator are performing well.

To stay updated, follow large Instagram accounts in your niche and watch the hashtags they use. Trends move fast, so keeping an eye on popular posts and adjusting your hashtags regularly will help keep your content relevant.

Simona I.

Simona is a content writer who knows how to make words pop online. Drawing inspiration from her love of music, she crafts content that’s as catchy as a great song, helping websites grab attention and keep it. Simona has helped businesses find their unique voice online, and she’s always on the lookout for the next story to tell.

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