Instagram is full of fashion profiles. Because it is such a visual platform, you can easily include beautiful images on your Instagram page that are going to stop scrollers in their tracks. The best part is that fashion profiles on Instagram can take it one step further and create shoppable posts, where they can foster a more immersive experience for their audience.
As you probably already know, the growth of your followers is one of the most important aspects of your content strategy on Instagram. After all, if you don’t have engaged, organic followers, then your account isn’t going to be able to build the community that you need and be utilized as a marketing tool.
However, growing your following is no small feat and it can take up a lot of your time, especially considering that follower growth strategies are changing as fast as Instagram’s algorithm. This is why we wrote the article below.
Today, we thought that we would go through 5 tips for fashion Instagram profiles to help you get way more followers, whether you are a business, branch, or an Instagram influencer.
1. Keep it Eye-Catching
If you really want to do well with your fashion label on Instagram, you’ve got to remember that Instagram is a visual platform above all else. This is why it is so important to have high-quality images that are going to resonate with your audience and make it more likely that people will stop scrolling to interact with your posts.
If you follow any fashion Instagram profiles already, you will know that they have lots of beautiful images on their feed, so you need to make sure that yours is on par with theirs. One thing that we think is at the heart of your Instagram success is content creation.
Another thing that you need to remember when it comes to your content is that it needs to be unique. You need to be able to show some behind-the-scenes images on both your Instagram stories and your feed. Make sure that you share images and videos around your events, your team, and other things that aren’t necessarily glamorous, but definitely relatable. This is going to help you stand out.
Try focusing on posting traditional fashion images and making sure that your images are well composed, like you can see in the example below. Make sure that your outfit fits in with the background, but not to a point where it doesn’t stand out. The last thing that you want is for your fashion items to get lost in the background.
2. Be True to Yourself
This next tip is arguably one of our most important. We believe that one of the best ways to attract the right followers for your Instagram feed is to be yourself. If you try to emulate someone else’s style, then your audience isn’t going to get to know who you really are, and you also run the risk of coming across as fake.
Most of the time these days on Instagram, people can tell when someone isn’t being authentic, and they will especially be able to tell if you are purely trying to emulate someone else’s fashion style in order to be successful with your brand.
So, the best thing that you can do when you have a fashion profile is to stay genuine and unique. Your audience needs to be able to get to know you, and to be able to follow your story on a day-to-day basis.
With the you share personal information about your life, or just highlight unique fashion choices that you make, you are giving your followers insight into who you really are. If you are sharing a style that you feel passionate about, as well as your personal side, then your profile is going to become a lot more relatable.
In a world that is becoming oversaturated in terms of online content, people are desperate to make authentic, real connections. We think that the example below shows someone who is being unique to their style, and their audience can easily tell.
3. Mix it up with Low-Quality and Professional Shots
You definitely want to have a professional approach to your Instagram feed, but you don’t want to take yourself seriously all the time. There are some fashion influencers out there that are so focused on posting high-quality, perfect photos, they’re actually missing out on the opportunity to share some relatable, intimate moments with their audience.
This is especially important if you are trying to build a personal brand, or you are an inspiring influencer. Remember, you want your audience to really get to know you, so that they can learn how to trust you, and later on decide what they purchase when it comes to fashion based on your recommendations. Back not that long ago, people were into editors and filtered images, but these days, we think that people prefer real, raw content.
We also love that you can make the most of another Instagram feature, Instagram stories. We think that Instagram stories is a great place for you to share less professional posts and images with your audience, so just remember that your community is probably expecting to see candid, real content when they click on your Instagram stories.
4. Have a Theme, and Stick to It
Coming up with the right theme for your Instagram feed and sticking to it, is going to make all the difference when it comes to being successful with your fashion Instagram profile.
If you are deciding how to choose a particular outfit for your next professional shoot, then it is going to be a lot easier if you’ve got an existing theme, and you’re trying to keep everything in line with this theme. Themes are not only great for easy decision making, but they are great tool for fashion influencers in general.
Themes are great if you want to really establish your branding with your audience. When you start to post images in your feed that fall in line with one theme, your followers will start to connect that theme with your brand, and your posts will become more recognizable.
People who are thinking about following your Instagram profile will take a look at your Instagram feed, and see that you have a theme. If the overall look appeals to them, then it’s going to be really easy to decide to follow you.
An Instagram theme can help keep your account pulled together, and cohesive. It can also show your potential followers what they can expect when they follow your profile. A great example of this is the Instagram feed below. As you can see, this person has used a warm, soft theme for their Instagram feed, and it’s really easy to associate this feed with their brand in general.
5. Re-Create Those Posts That Did Really Well
If you have a few images that you have posted to your Instagram feed in the past that you knew did really well, then you’ve got a good idea of what the next post should be. The thing about this strategy is that there are fashion influencers everywhere that apply this on a daily basis.
Keeping track of posts that have received higher engagement is a great way to know what your audience really wants to see from you. Of course, you could conduct a poll on your Instagram stories to find this out, but honestly we think that the best way to keep track of this is to look at your Instagram analytics, and determine which posts have done the best.
When you monitor what is resonating with your community, and what is not doing as well as you had hoped, you know exactly what kind of content to create, so that you can easily predict any engagement on your future images and videos.
If you have a particular image that did really well, then we suggest that you think about doing it again, just using a slightly different a set of clothes. You already know that your audience loved this kind of post, so you know that you are going to be able to get a really good rate of engagement. This of course can help improve your engagement rate in general.
Take a look at the example below. This fashion influencer takes a lot of her photos in front of the same wall, which creates consistency when it comes to her Instagram feed and on the other side of this, her audience knows what to expect. As you can see, these are the posts in her Instagram feed that do really well.
6. Bonus Tip: Use Hashtags to Your Advantage
We thought that we would through in a bonus tip, because we can’t get past the fact that hashtags are perhaps one of the most important parts of your content strategy on Instagram. Hashtags are an excellent tool to reach more people on Instagram, and the great news is that you can apply more than 30 hashtags in one post, and personally, we recommend that you use all 30 of them.
This is because you’ve got 30 chances to put your content in front of the best audience for it. However, you’ve also got to remember that you’ve got to be strategic with your hashtags and can’t just use the first ones that come to mind.
The thing about the fashion industry is that there will always be fashion hashtags that are trending, but we also suggest that you mix these up with less popular hashtags as well. Unless you’ve got a huge following already, then there is a chance that your Instagram posts are going to get lost in the sea of competition if you use hashtags that are already super popular.
Of course, don’t shy away from using your favorite hashtags; we just don’t suggest that you rely on these completely. The more relevant your hashtags are to your content and your industry, the harder they are going to work for you.
So, there you have it – five tips for growing a fashion Instagram profile if you are passionate about becoming a fashion influencer, and you want to find a way to do really well.
Of course, we couldn’t help but throw in an extra tip at the end there, because we believe in the importance of hashtags, and don’t want to see you do badly because you’re not using the best hashtags for your content. Good luck!