How to Create a New Instagram Account (Full Guide)

If you’ve been on the internet in the past ten years, it’s likely you’ve already got an Instagram up and running. You may have even been an original user of the first Instagram version released! 

That said, you may have avoided social media up until now, or maybe you need to create a business or professional page for your newest endeavor and can’t remember the play by play. 

It can be a bit overwhelming to create a new Instagram account, but we’re going to bring you all of the most important details and give you a step-by-step guide to help you get things underway. 

We will walk you through each step as well as include some benefits and tips about using Instagram at the end of our article. After all, you want to start things off on the right foot! 

Let’s get started. 

How to Create a New Instagram Account

Instagram Login

There are five basic steps in creating an Instagram account to get everything running smoothly.

After that, there are still plenty of things you need to do in order to make your Instagram as successful as possible, and we’ll touch on that a bit later. 

Let’s get creating your new Instagram account first! 

Creating a New Instagram Step 1: Download the App 

Download the Instagram App

Instagram is optimized for the mobile app and it’s required to use the app if you want to add new content to your Instagram account.

You can use desktop to check messages, view photos, etc, but the main purpose of Instagram is to share photos with other users, and you’ll need the app for that. 

If you already have the app downloaded, great. You can move on to step 2. If not, you’ll want to download the app in your device’s app store. 

If you’re an iPhone user, you can find it in the Apple App Store; for Android users, you can visit the Google Play Store and find it there.

Hit the button to download or install it and you’re good to go. 

Creating a New Instagram Step 2: Sign Up 

instagram sign up

Now that you’ve got the app, you can create your Instagram profile. You can also create it from a desktop computer if you feel more comfortable working on a computer. 

When you sign up for a new Instagram account, you’ll have to enter a bit of personal information; or, if you prefer, you can link it directly to your Facebook and log in with Facebook. 

The first thing you need to provide is your mobile number or email address. You’ll also be asked for your full name and to create a password. You need to choose a username as well, but more on that in the next section. 

When it comes to providing a mobile number vs email address, it’s truly up to you.

If you have other Instagram accounts (such as personal ones or non-business ones), you may find that an email is easier so that you can use different contact information for each account and not get confused. 

If you decide to sign in with your Facebook account, it will be easier to find your friends and connect with people as soon as you get your profile set up.

You will have access to your friends list and relevant Instagram accounts, making the following process a lot easier later on.

Regardless, once you do these things, we’re ready to decide on a username and create our account. 

Creating a New Instagram Step 3: Pick a Username 


The third thing you need to do before you can create your Instagram account is to select a username.

This is very important in the long term of your Instagram account, but it can also be changed, so it’s not something that you’ll be stuck with forever. 

Even still, you should try to get the optimal username from the get go so that people can start to recognize you and you can create any marketing media that you need to.

It would be very troublesome if you created an Instagram and then changed it later, confusing people who already knew the handle before. 

Keep in mind that your Instagram username should be simple and something that can be easily searched for and remembered. If you have a business, you may just keep your complete business name. 

If it’s your personal account, you can use your name or some version of it, or anything else that connects to your personal image. 

One thing you definitely want to avoid is confusing double letters, special symbols, or numbers. Which one looks better: BigBettyBurgers or Bigg_Bettty_Burgerrss39?

It’s too confusing. Even if your target name is taken, keep it simple. Maybe BigBettyBurgers is taken, so you try Big.Betty.Burgers instead.

Don’t overcomplicate things because then people won’t be able to find you. 

If you’re having trouble finding a username you like, below are some common Instagram name generators that can help you. 

Creating a Username with Instagram Name Generators 

Instagram name generator tools are usually free and they can give you some extra creativity when you need to choose an Instagram username. 

Let’s take a look at four and see how they work. 



SpinXO will ask you six questions and then generate 30 Instagram username options based on your reply.

You can repeat this process as many times as you like if you can’t seem to find the right one. 



Lingojam will give you some random options that are a bit more suited for personal accounts simply because they may be a bit obscure or not connected to any particular brand.

You’ll be able to put in a word or a name and it’ll create some Instagram username options for you. 

Speedy Password 

Speedy Password

If you want to use your name or business name but the variation is already taken, you can use Speedy Password.

It will allow you to put the target name in and then choose another category to give it variety that will not be taken. 

Username Buddy 

Username Buddy

Username Buddy will ask you to choose a letter and then give you a random generation with alliteration.

It’s also probably best for personal accounts or you’ll have to tweak it to make it work for your business. 

Creating a New Instagram Step 4: Pick a Profile Picture  

Pick a Profile Picture

Now that you’ve got your contact information in and you’ve chosen your username, it’s on to the next step of creating a new Instagram account, which is to choose your profile picture. 

If you’re creating a personal account, you’ll want to use a high-quality and pleasant photo of yourself that defines who you are.

If it’s a business account, you need to use a photo that’s on brand and accurately expresses the business and can make an impact on the audience. 

If you have other social media networks, it’s advisable that you use the same profile picture across all of them. A professional-looking graphic is probably the best choice for a business account. 

Your profile picture represents you on Instagram so you need to make sure it’s a good one.

When you post an Instagram story, your profile picture will be displayed along with it, so don’t slack off on this point! You need to grab people’s attention and define yourself. 

Creating a New Instagram Step 5: Start Following  

following instagram

After you complete these mandatory steps, you’ll be able to get to the main page of Instagram and start following.

As you set up your Instagram account, the app will also suggest that you do that, but if you’d like to move at your own pace, you can skip it until you finish these basic elements and get moving on your app. 

You can use your contacts to view Instagram accounts of people you may know or link up other social networks so that you can get your friends list in the app and start following. 

You’re officially on Instagram! This is just the beginning of a very important journey ahead, and we’ve got some information to help you below as you get started. 

Why Instagram is Important 

Instagram is among the most popular social media platforms on the web today. It’s the 3rd most active on a global scale, with 1 billion users trailing only behind Facebook and YouTube. 

Instagram is also one of the preferred choices for businesses and marketing gurus as the platform has users that are very engaged and the visual nature and content formats of Instagram make it a very intuitive platform for those wanting to reach a larger audience. 

To many internet users, Instagram is a huge authority when it comes to just about anything.

People use it to discover new products, find out more about their favorite brands, follow product launches and look for important information, and even to decide whether or not they want to support a brand or business. 

People look to Instagram as a reference and a strong social platform will only help your success.

According to Instagram Business, Over 90% of Instagram users follow at least 1 business, 2 out of 3 people think that Instagram helps them to interact with brands, and 50% of people are more interested in products after seeing Instagram ads.

Those pieces of data are just the tip of the iceberg. It’s clear that you need to build a presence on Instagram, and if you’re just creating your account, you have a blank canvas to do so.

Let’s find out some benefits and ways to get your Instagram going strong. 

Business Benefits of Instagram 

Instagram has many different benefits for businesses, brands, influencers and creators alike.

Because Instagram has created such an authority in social media, it’s really important that you build a reputable account on the platform to be taken seriously. 

Not only that, many consumers these days want to check things out online because it’s the most convenient way to get information; if your endeavor doesn’t have a strong online presence, Instagram included, it can miss out on business. 

Here are four other ways that Instagram benefits businesses. 

Instagram Shoppable Posts 

Instagram Shoppable Posts

If you sell physical products, you can take advantage of the excellent Instagram shoppable posts feature.

It allows you to add the purchasing experience directly into your Instagram photo, creating an even more convenient sales funnel. 

You don’t have to make your followers leave the app to purchase anymore, and that can lead to more sales and revenue generated directly from Instagram itself.

If you’re a business selling physical products, get working on some Instagram shoppable posts! 

Instagram Influencer Marketing 

Influencer Marketing

Instagram influencer marketing is also one of the most popular things about Instagram.

Because there are so many Instagram users with thousands and even millions of followers, they hold a lot of weight over what their followers are exposed to and what they end up purchasing or supporting. 

When you work with the right influencers, you can generate massive interest in your brand or creative endeavor, so this is a very attractive, organic way to reach people in your target audience. 

On the other side of the coin, you can also become an influencer yourself if you’re able to build up a strong and engaged Instagram following.

This will help you to generate income from your social media efforts and create some brand partnerships that enhance your content and provide value to your Instagram followers

Content Formats 

Content Formats

There are many different types of content at your disposal on Instagram, including: 

You can create a diverse and powerful content strategy that reaches tons of people on Instagram, solidifying your brand as an authority in your niche and providing a truly professional experience for anyone who visits your profile. 

Instagram Sponsored Posts and Ads 

If you want to gain more visibility for your content right out of the gate and your budget allows, you can consider using Instagram sponsored posts and Instagram ads. 

Both of these are viable options to get your content out to more people; just make sure that the content is attractive and captivating and that it’s optimized in terms of using hashtags, filters (if desired), strong captioning, and it’s a good representation of your brand or business. 

Final Thoughts: Creating a New Instagram Account 

Now that you’re on Instagram, it’s time to consider what type of presence you’re going to have. You want to do a few key things: 

  • Optimize your Instagram profile: make sure that your Instagram profile picture, username, and bio are all a good reflection of who you are and why you’re on Instagram. People should understand as soon as they visit your profile page; after all, people make decisions in seconds about whether or not to follow you. 
  • Create a content strategy: define what your content will be about and start getting some out there. You should aim to post at least once per day and it helps if you shoot your content in bulk so that you have an idea about what will come out and in what order. Random posts aren’t good enough; you need to be thoughtful in what you post to Instagram and why. Get active on Instagram stories as well. 
  • Build your followers: if you don’t have anyone looking at your content, it’s not going to get you very far. If you want to get a jumpstart on your Instagram growth as your account is getting started, check out an organic Instagram growth service like Growthoid! 

All in all, it can be daunting to start Instagram from the ground up, but just keep building into your account!

Don’t remain idle, and don’t disappear for chunks of time.

You need a consistent, active, and professional presence if you want to see optimal growth.

Good luck! 

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