10 Best Influencer Marketing Tools in 2021

If you’re on Instagram for business purposes, you’re trying to build an audience to help your real-world efforts. This can be a tedious and time-consuming task, which means you’ve got to get yourself in front of the right users to be able to gain traction. 

You can even use the audience that other users have already built to do so. This is one of the most effective ways to grow your following on social networks— take advantage of influencer marketing tools. 

The individuals that already have an audience in place are called influencers; many consumers are highly swayed by what their most trusted influencers say, and there’s a huge impact on purchasing decisions after using influencer marketing. In fact, 49% of customers follow advice from influencers. 

They exist on all social media platforms, although ones on Instagram are widely regarded as the most influential. Many marketers are looking towards influencer marketing to expand their reach and generate more interest in their content. 

Influencer marketing tools are available; while it may be daunting to try and find the right ones for you, there are a variety of platforms that can help you to do exactly that. 

In this post, we’re going to discuss all of the different Instagram marketing tools and provide you with insight into which ones can get you in contact with the right people for your nice, helping you to expand your contact with users in your target audience, ultimately generating more revenue and a higher follower count for whatever platform you’re looking to use them on. 

Let’s get started. 

Influencer Marketing Stats: At a Glance 

Influencer Marketing

Here we’ll share some of the most impactful influencer marketing stats just to give you an idea about how they may benefit you and your platform’s growth: 

  • Influencer marketing campaigns were identified as successful by 94% of marketers. 
  • 49% of consumers seek advice from influencers. 
  • Influencer-based content generates 11 times greater ROI in comparison with other marketing strategies. 
  • The average ROI for influencer marketing per dollar spent is currently $5.78. 
  • By 2022, influencer ad spend is projected to hit $15 billion. 
  • 90% of marketers plan to increase spending on influencer marketing. 

All of these influencer marketing statistics show that the method is one of the most popular across all social platforms and that there are many benefits to reap through using this strategy. 

So, how can you get in contact with the right influencer to ensure you do, in fact, gain a suitable ROI? 

Below you’ll find out everything you need to know. 

What is an Influencer Marketing Tool? 

If you’re looking for an influencer on any social platform, you may be wondering what the best way to find one is. That is where influencer marketing tools come into play, and they can be invaluable in getting you in contact with the right people. 

An influencer marketing tool helps you to network and find influencers, publishers, and marketings to promote your content. You’ll be able to find influencers in your niche by using different search filters, keyword searches, as well as prospecting profiles. 

The features that are available depend on the different influencer marketing tools that you want to use, but the premise is the same: put brands in contact with influencers that can help them further their efforts in influencer marketing. 

In the following section, we’ll discuss 10 of the most respected influencer marketing tools, giving you insight into how they work and which could be right for you. 

Top Influencer Marketing Tools 

The top influencer marketing tools will help you connect you with the right people to grow your audience. In this section, we’ll describe what you can expect from each tool and how it can help you so that you can make the best decision for your social needs. 

1. Awario 

Awario 

A popular social media monitoring tool, you can listen to conversations from all different social platforms to understand what is trending on the networks. You can use your brand name as a keyword and see how many people are talking about you and boost your strategy to get more exposure. 

They also have a direct feature for influencer research; when finding people who have mentioned or discussed your keyword, you can quickly see the account as well as sort by the reach they have. 

After you’ve identified this, you can then reach out to the influencer(s) that you’ve identified, or you can even continue to monitor them over a period of time to make sure that you want to contact them. 

In addition, Awario allows you to set up long-term monitoring for particular keywords, as well as access an influencer report so that you can see the most influential accounts for that topic. You’ll always be able to find influencers when you use these features presented by Awario.

Awario offers 3 different plans, all with yearly discounts when you pay annually. If you want to continue to pay monthly, you can expect: 

  • Starter: $39/mo 
  • Pro: $119/mo 
  • Enterprise: $399/mo

The starter plan allows you to monitor 3 topics only, and while you’ll have access to the boolean search feature, you won’t be able to access data exports or shareable reports. With higher plans, you’ll get more topics to monitor and all of those features that you may find valuable for your influencer searching efforts. 

2. BuzzSumo

BuzzSumo

BuzzSumo is a well-known social media tool that allows you to create a better content strategy based on proven performance metrics as well as search for influencers in a variety of ways. 

BuzzSumo offers tools for discovery, allowing you to check out high-performing content so you can optimize your content strategy. This alone may help to get more people checking you out, and as you review this content, you can come across influencers with the best-performing content. 

In addition, BuzzSumo offers you a tool to search for influencers directly, which means you can identify the most influential people on the platform of your choice based on keywords that you want to search for. You will see metrics that relate to the influencer’s: 

  • Page authority
  • Domain authority
  • Followers
  • Engagement ratios
  • And more 

This means you can compare influencers at a glance and find ones that meet your requirements for the highest ROI. Their tool for Twitter is especially well-developed, but you’ll find different features for a variety of social media networks. 

Other filters help you identify if the influencer is a blogger, company, journalist, regular person, or influencer. In addition, you can filter out for activity, location, verified status, and more. 

BuzzSumo will allow you to access their influencer marketing tools for free to a certain extent. You can get up to 10 free searches a month with limited access; it’s a great introduction to the services but if you need more long-term help, you may want to consider their other plans: 

  • Pro: $99/mo 
  • Plus: $179/mo 
  • Large: $299/mo 

Depending on your needs and how rich you want your BuzzSumo experience to be, you can select your plan accordingly. You’ll gain a discount when you pay yearly on all plans. 

3. Dovetale

Dovetale

Dovetale knows just how important influencer marketing can be for brands and businesses, and for that reason they have created services to help build your community and make your search easier. 

There are a couple different ways you can use Dovetale to identify the most effective influencers for your marketing campaign. You can search for them and filter them using keywords, reach, and location information. 

The Monitor feature is one that helps Dovetale stand out; you can track your competitors and see which influencers have a connection with or are talking about your competitors. This will help you target the right influencers and perhaps capitalize on what your competition is already doing. 

When you identify an influencer you’re interested in, you can add them to your own list and/or see more information about them. Understanding your competitors is a great way to reach out to the most niche-specific influencers. 

Dovetale is also integrated with Shopify; if you don’t have a Shopify page, you’ll have to look into their Enterprise services, which you can get a demo for. In any case, if you’re a Shopify user, this is an excellent way to create a home base for your influencer marketing. 

You’ll be able to create a community page so that influencers, customers, and followers can give your affiliate programs or opportunities for collabs. 

You can manage any applications from people who want to work with you, easily send gifts, samples, and discounts, as well as track affiliate sales. You’ll also gain access to simple tracking methods for sending and recording payments when you need to get your commissions out. 

As you can tell, Dovetale is quite a system if you want to use influencers to increase affiliate marketing and collaborations, and you’ll have many tools at your disposal to make sure that everything goes smoothly and avoids creating a headache. 

You can start for free with Shopify; if you don’t have a Shopify page, you can check out their Enterprise page and schedule a demo to get pricing information. 

4. BuzzStream

BuzzStream

BuzzStream is built around the idea of building links, traffic, and coverage, so you’ll have an expansive toolkit here that also includes influencer marketing tools. You can build relationships effectively using their platform. 

The first thing you’ll do with BuzzStream is install their browser extension, allowing you to do research on regular websites as you browse the web. You’ll be able to check out blogs and other content relevant to your niche and then search for information on the people behind it. 

You’ll also be able to use keywords to find influencers connected to your niche directly on the BuzzStream platform. You’ll get information about that person in a comprehensive way, giving you their website and outlining their social media presence. 

After you identify influencers you’re interested in, you’ll be able to add them to your prospects list so that you can go back to them later and compare the top influencers for you at a glance. The list is sortable as well as filterable. 

When you have a full prospects list and are ready to contact influencers, it’s incredibly easy via BuzzStream to send out personalized emails as well as see analytical data about your outreach efforts and what success you’re having. 

You can monitor and track your influencer marketing outreach and campaigns effectively through BuzzStream from the very beginning, from research to tracking relationships to performance analysis. 

The great thing about BuzzStream is that they aren’t simply working on influencer marketing tools— you’ll have access to many other tools to help you grow your PR and link building efforts, making it a great tool for anyone who wants more exposure and reach. 

BuzzStream has a range of affordable plans: 

  • Starter: $24/mo
  • Growth: $124/mo
  • Professional: $299/mo
  • Custom: $999/mo 

There is no discount for paying annually, and all plans come with a free trial. 

5. HypeAuditor

HypeAuditor

One of the most well-known influencer marketing tools for Instagram, YouTube, and other social platforms, you’ll be able to do a lot of incredible work on your influencer campaigns with HypeAuditor. 

HypeAuditor has features that allow you to: 

  • Discover influencers
  • Analyze accounts
  • Manage campaigns 
  • Explore markets 

With a database of over 11 million creators and influencers, you’ll surely be able to find one that can jive with your niche and get you the exposure that you need. You can do a demographic search as well as use filters for audience quality. 

You’ll be able to refine your search by engagement, growth rate, audience quality, average views, and brands mentioned. 

HypeAuditor is one of the best tools to identify influencers that match your campaign needs. There are different keywords you can use to find people in a specific niche, or even use the brands mentioned filter so that you can find content creators that have worked with your competitors or discussed related accounts. 

Once you’ve identified influencers that you’d like to work with, you can monitor how effective your marketing campaign is. You’ll be able to use analytics like campaign performance reports and other insights to create and develop your campaigns. You can see the shifts in audience breakdown through account tracking features. 

Other things you can track include follower growth, content performance, engagement changes, and a variety of other valuable success metrics. 

HypeAuditor offers a free plan that allows you to test out some of their features and harness their network with limited capacity. The next plan up will offer you expansive access to their network at $399/mo. 

6. GroupHigh

GroupHigh

A content marketing tool that helps you to find influencers’ and/or bloggers’ contact information, GroupHigh is a company that will allow you to enter into influencer marketing with some of the best influencers out there for your niche. 

GroupHigh has been around since 2010, so they have a stronghold in blog content especially. You can filter blog results by content, SimilarWeb traffic, SEO authority, social following, language, location, and more,” according to GroupHigh. 

You’ll also gain access to their influencer search tools, helping you to find influencers that are the most engaged on different platforms like Instagram, YouTube, and Twitter. 

You can use the tool to find all different kinds of influencers— micro, long-tail, and others. The GroupHigh database has over 15 million blogs, but their social media influencers are notably lower, with just a million or less for other platforms.

You can search for influencers using content pieces or full blogs, using filters like network, location, ad networks, and more. 

You can add these influencers to your own list for monitoring and outreach. You can’t automate your outreach through GroupHigh, but you’ll have access to an influencer CRM that helps you manage who you’ve connected with. 

You’ll be able to track your marketing efforts as well through listening and monitoring of content and engagement, seeing where you’re mentioned and other metrics to check your campaigns. 

The main service is paid, but you’ll need to register for a demo or 7-day free trial to access their pricing schemes. You can access a variety of free influencer lists to see what type of results you’ll gain from GroupHigh. 

7. Hunter

Hunter

While Hunter doesn’t work exactly like other influencer marketing tools on this list, it does offer you a valuable source of information in that you can find professional email addresses in seconds to connect with people who matter for your business, including influencers. 

This allows you to get email addresses behind any websites. There are over 100 million email addresses annexed on Hunter, so you’ll be able to access many different professionals and influencers using their services. 

The great news about Hunter is that it’s more budget-friendly— it’s free for up to 100 email searches every month. That means if you already know the influencer you want to access and you’ve found their website, you can get their contact email address using Hunter to reach out to them. 

You may prefer to access them on social media, but it could be a more professional and formal option if you do so via email. 

8. NinjaOutreach

NinjaOutreach

One of the best full-service influencer marketing tools on the market in NinjaOutreach. It’s a cloud-based tool that allows you to search for influencers in their database of over 25 million websites.

To make sure you get the right influencer, you can use tags to filter by bloggers, influencers, individual articles, and companies. 

In addition, you can search Twitter and Instagram as well using NinjaOutreach, which is excellent if you’re looking to use social media platforms for influencer marketing. Instagram is one of the most popular networks for this type of marketing, so it’s nice that NinjaOutreach offers this. 

You can also add a browser extension similar to the one offered by BuzzStream so that you can see realtime information about any websites you’re browsing, gaining contact information about who’s behind the website. This is a great time saver. 

When you’ve found your influencer prospects, you can create a prospect list that is both sortable and filterable. Tags will also help you to further organize your prospect list. After everything is prepared, you can automate and personalize email to the prospects you’ve selected, as well as implement automated follow-ups. 

NinjaOutreach lets you know all of the details, including email opens, replies, as well as clicks, so you can decide what is working and what’s not when it comes to your prospect communication. 

Some other notable features of NinjaOutreach include: 

  • Email sequence automation, including initial emails for first contact
  • Directly search for influencers on Twitter and Instagram through NinjaOutreach 
  • Use keywords, niches, and locations to find influencers in their expansive database 
  • Manage big campaigns and marketing outreach with built-in CRM. 

NinjaOutreach is a very professional and adept option when you need to find the right influencers for your campaigns. 

You can access a free trial and demo if you’d like to check out how their services work, and paid plans begin at $189/month thereafter. 

9. Upfluence

Upfluence

When you’re looking for a comprehensive solution in terms of influencer marketing tools, Upfluence is an industry leader. It’s a great tool that will help you gain traction for your business or brand through influencer marketing. 

You’ll get an all-in-one influencer marketing platform that allows you to “connect and collaborate with content creators, generate quality content, manage payments, and nurture meaningful relationships that drive results.” 

Some of the notable tools that Upfluence offers you includes: 

  • Influencer discovery
  • Influencer marching
  • Automated outreach
  • Relationship management
  • Campaign workflow
  • Payment management
  • Reporting and analytics 

You can search their extensive database for influencers on social media platforms like Instagram, YouTube, TikTok, and Twitch, making it one of the most diverse options for those looking to use influencer marketing on social media. 

With in-depth metrics on engagement rates, average comments and likes, average views, and more, you’ll be able to choose the right influencer that can help drive results for your profile in terms of traffic and ROI.  

You’ll have one dashboard that helps you to keep track of your influencer prospects, allowing you to filter by campaign, list, location, and other elements. You can also rate the influencers you’ve worked with, which will help future marketers and also give you insight into influencers you may want to choose. 

There are tons of excellent tools for marketers using influencers for campaigns, making it one of the best choices available on the market. Upfluence offers three different plans: 

  • Growth
  • Scale
  • Enterprise

All plans require you to contact Upfluence directly for pricing, so check out what’s included with each one and contact them to see what type of pricing they can offer you. 

10. Pitchbox

Pitchbox

Last but not least, Pitchbox is an influencer outreach and content marketing platform for brands and business. They offer a variety of tools to help you find the right people for your campaigns. 

Included with Pitchbox is: 

  • Prospecting
  • Workflow 
  • Outreach and follow up 
  • Seo email client 
  • CRM 
  • Reports 

You’ll have a range of features that can power your influencer marketing and help you to get the results you need. In addition, they give you SEO tools for another way to optimize your business efforts. 

When you want to find the right influencers, you get contact discovery, giving you detail for bloggers, webmasters, and influencers alike. You’ll get to see their contact card with all of the relevant information you need to reach out to them. They also give you an “OEP” score, which is an Outreach Engagement Probability, something you can only find on Pitchbox. 

You’ll get a number of SmartTemplates to reach out to your influencer, as well as email sequencing and Natural Sending Patterns (NSP), helping to ensure your outreach campaigns will get you a response and be seen by your prospects. 

Pitchbox will also help you with automated follow-ups that can help to boost your response rates by roughly 62%. 

The only trouble with Pitchbox is that the pricing is quite high; that said, depending on the size of your venture, it may be one of the best options with many different integrations and powerful tools for finding the right influencers and SEO expansion. 

Why Use Influencer Marketing? 

Influencer Marketing

Influencer marketing is one of the most popular methods of gaining traction for your brand or business, using real and organic methods to reach more users and generate interest in your endeavor. 

Because so many people on social platforms look to influencers for advice and recommendations, you’re able to gain a lot of ROI and boost sales on your products or services. 

Some of the basic benefits of influencer marketing include: 

  • Trust building: because influencers have a platform that their followers trust in, you’ll be able to use their reputation to build trust in your own brand. 
  • Reaching your target audience: if you choose influencers that are connected to your niche and target audience, you’ll have a centered way to 
  • Connecting to a wider market: influencers may have even more reach beyond your target audience, which means you’ll come into contact with more users you may not have through other methods. 
  • Boosting conversion and traffic: influencer marketing has shown high success levels in terms of both getting leads to buy your products as well as driving people to your products. 
  • Generating leads: influencers help you to generate leads for your business or brand because of the hold they have on their audience. Their fans trust their opinion, generating leads for your business. 
  • Enhancing brand awareness: influencers typically have a strong following, which means you’ll have quite a bit of opportunity to get your brand out there and get people buzzing about you. 

For all of these reasons, influencer marketing has become one of the most popular forms of content marketing on social media. 

Final Thoughts: Best Influencer Marketing Tools

Influencer marketing is the preferred choice for those looking to expand profits and follower count via social media. It’s got tons of potential to deliver high ROIs and is likely to help you build the following that you need for a solid presence on social networking sites. 

Influencer marketing tools will help you to save a lot of time and runaround when searching for the best influencers in your niche to work with. If you’re considering investing in influencer marketing, take a look at the above tools and see which one meets your needs. 

The great news is that no matter which one(s) you use, you can enter the world of influencer marketing and start generating more interest in your brand, as well as boost your reach and drive leads and revenue.

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