Instagram Engagement Calculator
Enter your Instagram handle below to easily calculate Instagram engagement
How to use Growthoid Instagram Engagement Calculator
Using our state-of-the-art Instagram engagement calculator is simple and effective. We offer you the opportunity to know exactly what the engagement rate for your Instagram account is. Growthoid’s Instagram engagement calculator to tell you your average engagement rate based on likes and comments received.
1. Enter in the Instagram handle
Enter the Instagram handle of the account you wish to check the engagement rate for. Our engagement calculator will get to work.
2. View Results
After you submit the username, you’ll be able to see the results that our engagement calculator has pulled up for the account.
3. Make Actionable Decisions
Now that you know your engagement rate for your account, you can decide whether or not it suits your needs.
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90% of Instagram users follow at least one business account
According to Instagram, 90% of its users follow at least one business account, which means your efforts on the platform are for good reason. It’s really important that you continue to bring in new followers and keep content coming that promotes good engagement rate. With the knowledge that users of Instagram like to follow business accounts, pop in some calls-to-action in your captions and really aim to engage your followers! Check your engagement rate with our engagement calculator to see how your efforts are working.Start My Free Trial
Aim for at least 1 engagement for every 100 followers
A solid engagement rate for the basic profile is 1% engagement. Your engagement rate will depend on your industry, account size, your audience, and the type of content published. A good engagement rate is anywhere between 1-5%.
If you’re looking for influencer partnerships, you should aim for a higher engagement rate as that is what sponsors will be looking for. The average business account has an average engagement rate of 0.96%, and it’s a well-known fact that accounts that have a larger follower count get lower engagement rates in general.Start My Free Trial
Carousel Posts Benefit Accounts Under 500k Followers Most
There has been a lot of research confirming the value of carousel posts, also known as gallery posts. When you use our engagement calculator and find that you’re lacking, if you have under 500k followers, you may consider using more carousel posts.
Carousel posts bring more likes per post on Instagram to your account and give your impressions a better turnaround in terms of engagement. They not only gain you more impressions, but more of those impressions are converted into likes, boosting your engagement rate overall.Start My Free Trial
Video Content Gets More Comments Than Photos
While both video and photos generate engagement on Instagram, videos can prove to be more valuable in terms of comments. There’s no solid data on whether the Instagram algorithm favors videos over photos, or even if it values likes over comments, but you can be sure that videos are proven to generate more comments.
Photos are shown to get more likes because they’re simple and a user doesn’t have to spend much time looking at it to determine whether or not they want to double tap. For videos, if a user invests time in watching, they’re more likely to weigh in.
In fact, in one study, video posts generated 150 comments on average, while regular image posts generated only 65 on average in comparison. Carousel posts got more engagement, at an average of 80 comments.Start My Free Trial
Top Reasons For Using An Instagram Engagement Calculator
When you use our Instagram engagement calculator, you’ll have a good idea of how your content is performing and whether or not you need to make any adjustments to your Instagram strategy. Because Instagram engagement is one of the driving factors in your Instagram performance today, it’s important that you know what your rates are as well as some ways to increase it.
What counts as engagement on Instagram, anyway?
Engagement for the sake of your content reach is known to be driven mainly by likes and comments. These are the metrics that people can see. Other types of engagement that don’t affect your reach as much include saves and shares, but they can be important in developing the relationship between you and your followers, showing that they’re interested in your content and care about what you post.
All of these things can help you to get more reach on Instagram as well as appear to be more popular.
Why Instagram Engagement is Important
Instagram engagement is one of the driving forces behind the Instagram algorithm. When you use our engagement calculator, you know where you stand and you can then make the necessary adjustments to help get things moving.
When you work with Growthoid, you’ll be able to get your content in front of the right people— people who care about the type of content you post, helping you to get not only more real followers but get more engagement from those users since they are interested in what you’re posting.
The following three elements are the main reason as to why engagement is so important on Instagram.
The Instagram algorithm uses a variety of different signals that determine which content gets shown to what users. Therefore, if you have a lot of Instagram followers that don’t engage with your content, it will likely be hidden in their feed and not appear with priority, leading to even less engagement over time.
When your followers engage with your content regularly, the Instagram algorithm registers that the content is valuable for those users and they will show the content with priority in their feeds. This is ideal, because it will then lead to more engagement over time.
That’s why it’s so important to get real targeted followers for Instagram and use the engagement calculator to see how your content is performing and whether or not those who follow you find value in your content.
You can also get onto the Explore page when you have higher engagement levels, which means that your content will get exposure to those who don’t follow you, helping you to grow your follower count through more reach on the platform.
Social proof is what determines whether or not you have a solid reputation on the platform and will inform users’ actions after they see your content. When you use our engagement calculator and see that you have lower levels of engagement, it’s likely that users who come into contact with your content will find it to be unpopular or not worth their time.
For example, if you see a post that has 10 likes versus 100 likes, which one are you probably going to engage with? You feel that there is an acceptance and a stronger reputation after seeing the post with 100 likes, and that is the one that will continue to perform better due to the idea of social proof.
People want to be a part of something great, and if you have high engagement levels, people will trust you more and be more likely to engage with your content and even share it.
Real Instagram followers are the only ones who can help you to generate more revenue on Instagram and boost your conversion rates, as well as recommend your product/service to others. When you have high levels of engagement, it’s more likely that those users will take actions that will help you to reach your business goals on the platform.
If your shoppable posts are great, for example, but no one sees them due to low engagement levels and low reach, you’re not going to sell anything. Boosting your engagement will help avoid that problem and turn your troubles into profits.
How to get More Instagram Engagement
Ready to get more engagement? Check out our Instagram engagement calculator and follow the three steps below to help you turn your content into a social sensation.
Work with Growthoid
Growthoid is one of the best tools for increasing Instagram engagement because you can get your content in front of your target audience and gain more followers. Because Growthoid uses advanced targeting options, it’s much more likely that the people checking out your account and following you will actually care about what you’re posting and engage with it.
You’ll be able to enjoy higher levels of follower growth that come with a side of engagement, helping your overall Instagram performance.
Use Call-to-Actions (CTA)
CTAs are the best way to encourage your followers and viewers to engage with your content. You can use phrases like:
- Double tap if…
- Tag a friend you’d like to experience this with!
- Share with someone who’d love this!
- Comment your favorite…
- Like if…
These are just some examples, but every caption you create for your Instagram posts should include a CTA like the ones above so that you can lead your followers and viewers to interact with your post.
Host a Giveaway
Giveaways aren’t something you can do every day, but you can run them every now and then to boost your engagement rates on Instagram. You can host them by yourself or collaborate with another creator that complements your account in order to harness the power of a wider audience.
In order to enter the giveaway, you can ask your followers to:
- Follow your page (and your collaborator’s if you are working with someone)
- Like the post
- Tag a friend in the comments
- Share to stories (usually for extra entries)
This generates a lot of buzz around your content and can be a valuable way to get more reach and engagement for your Instagram. Use our Instagram engagement calculator and Instagram insights after you run your giveaway to see how things went!
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Frequently Asked Questions
How is Engagement Calculated on Instagram?
Engagement is calculated by taking into account the number of likes and comments per post and then dividing by the total number of followers. The equation would look something like this: ((Likes + Comments ÷ # posts) ÷ total number of followers) ÷ 10) x 100 = engagement rate
While only likes and comments are taken into account when an engagement calculator gives you your ratio, in terms of the Instagram algorithm, saves can also be considered a type of Instagram engagement for your content, which is great news.
Why is Instagram Engagement Important?
In the early days of Instagram, follower count was widely regarded as the most important metric for success on the platform. Instagram changed the algorithm to honor engagement, and now engagement is the primary metric that will indicate real-world success on Instagram.
High engagement on Instagram speaks volumes to your credibility as well as establishing authority for your Instagram profile in your respective niche. You’ll be able to get more reach for your content as well as generate more engagement in the future.
For influencers, a high engagement rate is especially desirable because it is the primary aspect that sponsors will be checking to determine whether or not a partnership with you would be worthwhile.
For businesses, more engagement may lead to more interaction, visiting of external websites, as well as buying from shoppable posts. Your followers are loyal, and everyone wins!
All in all, you should be really focused on boosting engagement on Instagram.
How Does the Instagram Algorithm Affect Engagement?
Instagram used to show content based on chronology, but now Instagram has adjusted their algorithm to show users content based on a variety of factors. 2 of 3 of these factors are based on engagement.
The three factors that Instagram determines which posts to display to users include:
- Interest: Instagram cares a lot about whether or not a user will be interested in a post, and they base this on past user behavior. If a user frequently likes and comments on pictures of a certain content type or from a certain account, there will be more content like that in their feed.
- Recency: Instagram still does give some priority to newer posts over ones that are older, but that isn’t a complete deciding factor.
- Relationships: when a user interacts with a particular account frequently, that account’s content will be shown more frequently to the user.
Knowing this information, it’s clear that engagement plays a big role in how the Instagram algorithm will determine the value of your posts and distribute them to Instagram users.
How Can I Increase My Instagram Engagement?
There are a variety of ways that you can increase your Instagram engagement. The best thing you can do as the first step is use the engagement calculator to figure out what your ratio is; you’ll then have a starting point to gage your growth against.
Using Growthoid will certainly help you boost your engagement as you’ll have a lot more interest in and visibility for your account, all from relevant users. This means they’re likely to engage with your content and boost your engagement rates and follower count at the same time.
Some additional things you can do include:
- Hosting a giveaway
- Using call to actions in your captions
- Creating images that capture users’ attention
- Using targeted hashtags
- Posting user generated content
These are only a few tips, but head on over to the Growthoid blog to check out more tips for your Instagram performance!