Top 50 Instagram Influencers to Follow in 2022 + Their Tips for Success!

Instagram influencers make incredible content and Instagram monetization looks easy. They show off impressive lifestyles, captivating photos and videos, a unique personality, and have followers to prove that they’ve made something of themselves on the platform. 

While it looks easy, it’s important to remember that the best of the best Instagram influencers didn’t reach the heights of success overnight. They were once a normal Instagram user, and over time (and through a lot of hard work) have earned their right to be a sort of “celebrity” due to their content creation efforts. 

This incredible success enjoyed by so many Instagram influencers has led many to wonder how to become one of the top Instagram influencers in the world. 

It can be quite difficult with so much competition in virtually every Instagram niche, there is still just enough space for the right users to create a name for yourself and monetize your Instagram through influencer partnerships and marketing. 

If you’re looking to find Instagram influencers for your brand’s marketing efforts, or looking to become an Instagram influencer yourself, we’ve got the best tips, tactics, and information to help you in your endeavor. 

Not only will we look at how to become an Instagram influencer, we’ll also discuss how to find the right ones, as well as reference 5 of the top influencers in popular Instagram niches to give you some insight into what to look for and what strategies to implement. 

Let’s get started! 

Instagram influencer in 10 niches and tips

How to Become an Instagram Influencer 

If your goal is to become an Instagram influencer yourself, you may be just starting out or you may already have somewhat of a following on Instagram. No matter what, the following 3 tips are absolutely essential. 

After you check out our three tips, you should also read the next section— what are brands looking for when they are trying to find influencers to partner with? 

You can then take a look at 50 of the top Instagram influencers to get some ideas and start focusing on your content strategy. Here we go! 

1. Develop Your Unique Voice

A defining element of the top Instagram influencers and ones who weren’t able to make the cut is having a unique presence, personality, and voice. When people understand who you are and what you’re all about, you have something of value to offer them. You can also leverage it for your partnerships. 

You must be honest, authentic, and real with your followers. It will help you to establish a layer of trust and authority in your niche, which will serve you well when you start to gain brand partnerships. Why? 

Brands and businesses are looking for engagement. They want to see that your followers take the time to like and comment on your content— follower count isn’t enough anymore. Your followers will be more likely to engage when you have a clear voice and message that they can relate with and care about. 

If your audience trusts you and enjoys what you post, your engagement rates will be higher, leading to more brand partnerships. You must consider that you are the brand when you’re an influencer, and everything else that you post about is an extension of your voice and your passions. 

2. Build a Connection with Your Audience 

One of the things that set influencers apart from other Instagram users is that they know how to connect and resonate with their audience. This is somewhat of a gift, and it’s important to remember that social networks are social. 

Users are looking to see themselves reflected in the content of influencers, and if your audience can’t connect with you or what you post, you’ll have little chance of becoming successful as an influencer. 

Finding ways to connect with your followers and viewers is vital if you’re looking to expand into the Instagram influencer space. The goal, of course, is to make money and sustain a lifestyle, but this cannot be your only goal. 

You have to focus on providing value to your audience, nourishing your relationship, and building trust. This will keep you going far longer than if you simply focus on taking any brand partnership that comes your way. 

Users trust influencers more because they are authentic. This comes from the previous point, defining your brand voice. When you’re able to do that and implement strategies to connect with your audience, you’re already on the right track to becoming an Instagram influencer. 

The top Instagram influencers show who they are and what their passions are, offering information and recommendations to their followers for free. You should start by building a community through sharing insider tips about products and activities you like, not expecting anything in return. 

3. Analyze the Right Metrics 

It’s easy enough to worry about how many followers you have, as that’s typically the first thing that can signify a strong reputation on Instagram. That said, it’s not the only metric that matters, and it’s arguably not even the most important. 

You need to be paying attention to something else: engagement. Engagement is what brands and businesses are looking for when choosing an influencer to partner with, as mentioned above. 

Let’s say you have a following of 12k Instagram users. Your posts average 75 likes per post. You may have one or two comments. That means your audience couldn’t care less about what you’re posting, which translates to “your content isn’t going to generate ROI” for brands and businesses. 

If your users engage with your content, they care about what you post and they like what they see. This means there is a better chance for brands and businesses to turn their partnership with you into more clients and revenue. 

Know your numbers and use Instagram insights to track your performance on Instagram so that if you’re approached, you can answer the questions that a brand/business will inevitably have for you. 

If you want to make money doing Instagram influencer marketing, you must be able to deliver results to the brands and businesses you are working with. 

For this reason, it’s vital that you don’t take shortcuts and buy fake followers or likes for your Instagram. It will only hurt your analytics, progress, and overall efforts towards becoming an influencer. 

Build an authentic audience that can truly be influenced by you. Your reputation matters, and you don’t want to be among the would-be influencers that tried to inflate their population using fake followers. 

If you need some help with organic Instagram growth, check out Growthoid to get your content more reach and generate interest in your profile.  

How to Find Instagram Influencers

What do brands and businesses need to look for when trying to find the right influencers for a campaign, and how can you find them? 

If you’re looking to expand your Instagram influencer marketing strategies for your brand or business, or are curious about how brands/businesses find influencers to work with, this section is for you. 

1. Identify Your Business and Marketing Goals 

The first thing you should do before you even start to look for influencers is to identify why your business needs them to begin with. After you have a clear vision with goals for your marketing campaign, you can look for suitable influencers. 

There are a range of ways that influencers help businesses. They offer you a content marketing strategy that is more natural and organic, including a human element that you don’t get from standard advertising practices. 

Moreover, you’ll have access to a loyal following of Instagram users that already trust the influencer, which means they’re more likely to buy from them. In fact, 49% of consumers look to influencers for tips and advice, which is a pretty big deal. 

Therefore, influencers can establish value in your product and lead their following of loyal Instagrammers to purchase your product or services in a more natural and less salesy way. 

2. Use Influencer Marketing Tools

Influencer marketing tools can be incredibly useful in figuring out which influencers are most relevant in your niche and which ones would be a good match for your Instagram influencer campaign. 

These are third-party tools that offer you search databases and different filters you can use to find the best Instagram influencers in your niche and reach out to them directly. At the very least, you’ll gain insight into the type of content your audience enjoys; hopefully you can find the right influencer to partner with as well. 

3. Review Your Own Followers 

You may already have some Instagram influencers following you without even knowing it! Pay close attention to your own followers— who is liking your content, who’s commenting on it, and who are any new followers you’ve gained? 

If you’ve got a solid following on Instagram already, you’re likely to have influencers already following you. The great thing about this is that these influencers already know your brand and care enough about it to follow you. 

Sometimes the difficulty is convincing an influencer to partner with you, so if you find some that are already your own followers, you’re already on the road to a successful partnership. 

4. Do Hashtag Searches 

Not able to identify any influencers in your follower base? Don’t worry, there are still hashtags. You can utilize relevant and popular hashtag searches to find viable influencers for your campaign. 

You should always try to choose influencers that align with your brand, so look for hashtags that are also connected. You can also scroll through the list of recommended users that Instagram populates for you. 

Look out for content that is in the “top” section of the hashtag feed, and always try to find the most visually-pleasing content so that you can get the best quality images for your content marketing campaign. 

There are surely plenty of influencers that you can find via hashtag searches, so see if any of them would be a good fit for your campaign and follow them in order to start building a relationship. 

Top Influencers for Every Niche 

Now that we’ve got some background information on how to be an Instagram influencer and what brands/businesses should look for when selecting one for a campaign, let’s take a look at some of the best influencers in each niche. 

We’ve outlined 5 of the best influencers across 10 of the most popular niches on Instagram, so hopefully you can get an even better idea of what you want for your campaign or what you need to do to become a successful Instagram influencer. 

Keep in mind that these are some of the most popular and high-profile influencers in each industry, so working with them may be a bit challenging as they could be considered more exclusive. 

That said, they are likely to be followed by many other influencers in that niche, which means their “following” sections could be a great place to scope out potential influencers for your campaigns. 

Let’s check them out. 


Here you can find some of the absolute best of the best when it comes to beauty influencers. With millions of followers and some of the most interesting content in the industry, there’s a lot to enjoy from these beauty influencers on Instagram. 

1. @jeffreestar

Jefree Star is an American YouTuber and the founder of Jeffree Star Cosmetics. He’s been in the industry for years and has launched his platform to Instagram, becoming one of the most popular beauty influencers to date. 

As of 2021, Star earns roughly $20 million dollars annually, with a current net worth of roughly $200 million. Suffice it to say he’s got some serious sway in the beauty industry. 

2. @mannymua733

Manny Gutierrez is a very lively and entertaining beauty influencer with over 4 million followers on Instagram. He is the founder of Lunar Beauty and has a successful YouTube channel as well as beauty blog. 

He was the first male brand ambassador chosen to represent the world-renowned makeup brand Maybelline. He’s grown to be extremely successful with an estimated net worth of $2 million as of 2021. 

3. @jamescharles 

A sometimes controversial and always interesting beauty influencer, James Charles has over 24 million Instagram followers and has his own line of apparel called Sisters. He has 24.5 million subscribers on YouTube, the most of any beauty content creator. 

He is incredibly popular on both platforms, and has an estimated net worth of over $22 million. James has truly lived up to his bio— “blend, but don’t blend in.” 

4. @makeupshayla

Shayla Mitchell has 2.7 million followers on Instagram and always offers tips and recommendations to help her followers obtain the perfect look. She leads an exciting lifestyle and has made quite the life for herself as an Instagram influencer. 

She’s also expanded her efforts to TikTok and offers more in-depth glam tips on her YouTube channel. Her estimated worth is roughly $225,000, which doesn’t reach the heights of our three prior beauty influencers. She is still a top earner in the industry. 

5. @ssssamanthaa

Samantha Ravndahl is a makeup artist based in Vancouver that loves to share her beauty tips and tricks with her 1.9 million followers. She recently had a baby and also includes content related to her new journey of motherhood. 

She is an incredibly authentic figure in the beauty industry and always shares what’s on her mind; in her bio she labels herself as a “general bad attitude haver” and always shares her real opinions and moments with her audience. 

Ravndahl’s net worth is estimated at about $200,000. While it seems low in comparison to some of the others that we’ve mentioned, for an Instagram influencer, those are some substantial earnings. 


Here you can find some of the most prominent influencers in business on Instagram.

1. @richardbranson

A longstanding business guru, Branson wanted to be an entrepreneur from a young age, and he’s sure reached his goals and then some. 

An English business investor, author, and philanthropist, Sir Richard Charles Nicholos Branson founded the Virgin Group in the 1970s. Currently, they control over 400 countries in a variety of fields. 

He currently has 4.6 million Instagram followers, and is worth an estimated $3.9 billion in 2021. 

2. @thesharkdaymond

An entrepreneur with roughly 1.3 million Instagram followers, Daymond John is a familiar face if you like the TV show Shark Tank. Daymond is an investor, TV personality, businessman, author, and motivational speaker, best known as the founder/president/CEO of FUBU. 

His estimated net worth is roughly $350 million as of 2021. His engaging content and media presence helps to make him one of the most respected business influencers. 

3. @garyvee

If you’re looking for a business influencer that has all of the tips and experience you need to take your business to the next level, Gary Vaynerchuk is the guy for you. He’s the chairman of VaynerX (media and communications holding company) as well as the CEO of VaynerMedia that services Fortune 100 clients in four different locations. 

He’s an incredibly successful public speaker, bestselling author, as well as an investor with a portfolio that includes early investments in tech giants like Uber, Facebook, Twitter, Venmo, and Tumblr. 

He’s got a whopping 9.4 million followers on Instagram and even offers his phone number available for texting in his Instagram bio. Vaynerchuk’s net worth is estimated at roughly $160 million as of 2021. 

4. @grantcardone

A real estate giant that also boasts the title of bestselling author and #1 sales trainer, Grant Cardone has earned his position as an international social media influencer that also does public speaking. 

He currently has 3.5 million Instagram followers and offers engaging video content on his Instagram profile for all to see. He frequently gives interviews, showcases business growth training, as well as discusses his literary works and occasionally showing off his wealth. Cardone is worth about $300 million as of 2021. 

5. @brenebrown

Brene describes herself in her Instagram bio as a “Researcher. Storyteller. Texan.” With a solid follower count of 3.8 million, she is a notable businesswoman in the Instagram influencer world. She has dedicated her life to exploring feelings of shame and vulnerability. 

She offers advice on her Instagram profile that encourages people to find ways to fulfill themselves and lead a life that is rewarding. She offers many links to her literary works as well as podcast links for external content enjoyment, which is a common trait of many influencers these days. 

Brown has a net worth of $2 million as of 2021. 

Family and Parenting 

Family and parenting is a rather large umbrella of a niche, and there are a wide range of personalities that can be found in the influencers of this category. 

1. @cupofjo 

Joanna Goddard offers her audience a daily women’s lifestyle site, titled just like her Instagram handle, Cup of Jo. She has 217k followers on Instagram and she doesn’t only focus on her family— she includes content related to a breadth of topics. 

She is beloved by her followers for sharing engaging content and captions related to style, design, culture, food, relationships, travel, and parenting. 

Goddard is estimated to have a net worth of over $1 million. 

2. @amberfillerup

Amber has become a “mom celebrity” of sorts, with over 1.3 million followers on Instagram after casually sharing photos of her family. Because she is so relatable to her audience, she was able to win the hearts of women and men all around the world. 

She is an extremely successful Instagram influencer that has tons of different brand partnerships and ads regularly sprinkled throughout her Instagram content. She has also launched her own hair care products called Dae. 

Notice how Amber’s Instagram aesthetic utilizes many of the same color tones, helping to give her Instagram grid a very fluid and natural feel. This is very important if you’re looking to become a successful Instagram influencer. 

Amber Fillerup has a net worth estimated between $1 million and $5 million. Her YouTube channel is also successful, with 214k followers. 

3. @mommyshorts

Ilana Wiles, author of Remarkably Average Parenting, is a New Yorker that focuses her energy on writing a blog about all things family. Her blog shares the same name as her Instagram, Mommy Shorts, and her Instagram follower count is currently 174k. 

She offers you the opportunity to subscribe to her newsletter right from within her Instagram bio, as well as find her other account, @averageparentproblems, which is connected to her book and has even more followers— 469k. 

You’ll also notice the bright and vibrant nature of Ilana’s Instagram account, another good example of a consistent Instagram aesthetic and a strong brand voice. Ilana’s net worth surpasses $3 million. 

4. @mommasgonecity

Jessica Shyba is a momfluencer on Instagram with 377k followers and a verified badge. You don’t have to have a verified badge to be a successful Instagram influencer, but quite a few on this list do. 

Shyba links to a Scotch-Brite product on Amazon, which is a cleaning product that falls right in line with her target audience. This is an example of how brand partnerships can pay off. She shares fun and enjoyable content about her family while adding in many different product placements naturally. 

Even with less than 1 million followers, Shyba is noted as having a net worth of between $1 million – $5 million. 

5. @christineandrew 

Christine Andrew is behind the Hello Fashion Blog and takes to Instagram to showcase her “blended fam of 6.” She provides content related to fashion and motherhood, and is also now on TikTok. 

You can shop her outfits through a link in her bio and alongside her husband Cody, she runs the @andrewhome Instagram account that showcases the couple’s journey through finishing their first home. 

That secondary account has 33.8k followers and also links out to their personal accounts and their blogs as well. Her primary Instagram account boasts 1.1 million followers. She is believed to have a net worth of between $1 – 2 million.


Fashion is one of the biggest niches on Instagram, so choosing only 5 Instagram influencers was no easy task. There are plenty more that could’ve easily made this list, but here are some standout figures that can give you some good inspiration on what to look for and what strategies to implement. 

1. @aimeesong

One of the most popular fashion Influencers on Instagram, Aimee Song made the Forbes 30 under 30 list and is also a NYT bestselling author. She has her own collection, @songofstyle, and you can also check her out on YouTube under the same name. 

She has 376k followers on YouTube and a huge following of 6.1 million followers on Instagram. She collaborates with high-end designers like Dior and Armani, to name a few. Her net worth is estimated between $1 million and $5 million. 

2. @paolaalberdi

A jack of all trades, Paola Alberdi is a “mom of two boys, wife, creative director, entrepreneur.” She links to her YouTube channel in her bio and also lets potential collaborators know where to reach her for inquiries. 

Paola is a fashion blogger and food designer, focusing on sharing both high and “low” fashion with her 1.1 million Instagram followers. 

She’s been notable for quite some time and has captivated her audience with incredible collaborations, curated fashion and beauty content, as well as a cohesive brand aesthetic. She’s estimated to be worth between $1 – $5 million. 

3. @weworewhat 

Danielle Bernstein started her street fashion blog before Instagram was even a thing, and she was able to harness the power of the platform to share her fashion with the world, becoming a staple as an Instagram fashion influencer with over 2.7 million followers on the platform. 

She has since launched her own company, @shopweworewhat, a giving company called @wegavewhat, creates content on her personal account @daniellebernstein, and is also the founder of @moeassist, which is a project management company for creators. 

She’s got brains and beauty, so it’s very interesting to see how fashion launched so many other endeavors for Bernstein. Her estimated net worth as of 2021 is $4 million. 

4. @camilacoelho

A fashion and beauty lifestyle blogger, she has an astounding 9.3 million followers and is an ambassador and board member for @epilepsyfdn, which goes to show that you can do more than simply make money as an influencer. It’s important to give back and show your community that you care. 

She is the founder of @elaluz and @camilacoelhocollection and has not only captivated her audience for her astounding fashion and beauty but also for her honesty and relatability. She shares incredible fashion and lifestyle tips with her followers regularly. 

Coelho has an estimated net worth of between $1 million and $5 million. 

5. @brittanyxavier

Brittany Xavier is a prominent figure in the Instagram influencer community and has expanded her content creation to TikTok and YouTube. She also lists how to reach her for collabs in her Instagram bio. 

With an audience of 1.7 million followers, Brittany got her start years ago by simply sharing affordable outfits with her followers. She’s become an icon of fashion. 

Showcasing fast fashion alongside designer pieces in her outfits, she’s become incredibly popular and even likened to Dua Lipa in her appearance. She recently launched her own collection in collaboration with Revolve. 

She is estimated to have a net worth of, you guessed it, between $1 million and $5 million. Fashion pays, doesn’t it? 


Another one of the most saturated niches on Instagram, fitness boasts loads of influencers with incredibly-created content that can give you inspiration for days, both inside and outside of the gym. We’ve selected 5, which was incredibly tough! 

1. @kaylaitsines

Kayla Itsines is from Australia and has built an incredible platform of 13.6 million followers on Instagram. She is the co-founder of @SWEAT and offers a range of programs to help people increase their fitness levels. 

She’s also a recent mom, which we’ll see with our other two female fitness influencers on this list, only helping her to grow in popularity and reach a whole new audience. Itsines became incredibly popular after her 30-minute circuit training workouts blew up. 

Combined with her husband, who helps with the business, Itsines has an estimated net worth of roughly $486 million. 

2. @saschafitness 

Sascha barboza is an author and business owner turned influencer on Instagram. Hailing from Venezuela, she has grown her Instagram follower count to 4.6 million and is now a mom showing what it’s like to raise a new baby and keep fit. 

Offering her own protein powders, nutrition coaching, and fitness corporation, Sascha has launched herself to success and become a huge figure as a fitness Instagram influencer. 

Sascha’s Instagram is completely in Spanish, which goes to show that language doesn’t have to limit you— there is an audience out there for you, and her net worth of between $1 million and $5 million is proof. 

3. @ulissesworld

Ulisses Jr. is an icon in the fitness industry and revered as one of the best physiques around the world. He has a shocking “8 pack” and went above and beyond what many people considered bodybuilders to be capable of. 

A winner of a number of bodybuilding competitions, he has a huge following of 8.5 million Instagram followers and a net worth of $1 million. His Instagram coins him as an entrepreneur and offers apparel, fitness challenges, programs and meal plans, and more. 

4. @simeonpanda

Simeon Panda may have a cute and cuddly name, but his body is rock solid, and so is his Instagram— he has 7.9 million followers. He offers fitness challenges to his followers, as well as supplements and inspiring content about how to reach your goals. 

He is the owner of SP Aesthetics and Just Lift, two fitness apparel clothing lines. 

You can also train with Simeon as he offers this option in his bio. Originally from the UK, Simeon now reaches a global audience and has won a number of bodybuilding competitions. He’s appeared in fitness magazines as well and has an estimated net worth of about $500k. 

5. @emilyskyefit

Another Australia-born fitness influencer, Emily Skye is immensely popular with over 2.5 million followers as well as her own line of cosmetics @james_cosmetics. She also has a FIT app and supplements that she offers in her bio. 

Skye is known for her empowering content; she was in the industry before having a family and since having 2 kids has transitioned her content to not only include amazing fitness content but also candidly discuss the changes women go through after childbirth and what to expect from yourself. 

Emily’s authenticity and excellent content creation has paid off— her estimated net worth is $36 million. 


Anyone ready for some delicious Instagram influencer inspiration? These 5 Instagram food influencers are serving it up, and they’ve got a lot to offer in one of the most enjoyable and popular niches on Instagram. 

1. @thenaughtyfork

Sam Schnur is the creator of @thenaughtyfork, which is a food Instagram account that offers not only delicious photos of all things food but also features the blonde in many of the images. Her Instagram grid is extremely well-curated, so head on over to her account to see how she uses color to make her content stand out. 

Schnur is on the Forbes 30 under 30 list and also has a travel and lifestyle Instagram account with 18.3k followers. While her net worth is unknown, it’s safe to say that she’s doing well for herself. 

2. @devourpower

Greg and Rebecca are pulling in hundreds of thousands of dollars via their efforts on @devourpower. They have the story everyone wants— they got married and quit their jobs to travel and eat tons of great food. 

They link to their own personal accounts in their bio as well as other accounts and external websites with their different endeavors. They share astounding food from all over the place to their 1.5 million Instagram followers. 

Their current net worth is unknown. 

3. @halfbakedharvest

Tieghan Gerard knows how to take photos of food that make you feel all warm and fuzzy inside. The shots that are featured on @halfbakedharvest are incredible examples of how to feature high-level photography on your Instagram account. 

Gerard is the NYT bestselling author of HBH Super Simple Cookbook and she shot to Instagram fame when she began to share the incredible photos along with recipes of the dishes. @halfbakedharvest has 3.6 million followers to date. 

Gerard’s net worth is estimated to be between $1 million and $5 million dollars. 

4. @jeremyjacobowitz

Jeremy Jacobowitch is a digital creator that started the @brunchboys page which followers his food adventures all over the world. He shares the majority of popular content on his own personal Instagram account, though, with over 435k followers and a verification badge. 

He describes himself as an influencer, creator, and host, and his IG grid is full of incredible photos of delicious food from around the world and whatever else he feels like sharing. 

Jacobowitz’s net worth is debated, but said to be about $1.5 million. 

5. @minimalistbaker

Dana Shultz creates simple recipes that can help you feel healthy and fresh fast— she includes recipes you can make in one bowl with only 10 ingredients in 30 minutes or less. Hence the name “minimalist.” 

Her unique recipe format and content offering has gained her 2.1 million followers. She’s extremely relatable and her recipes are very accessible to many. Her husband helps her with the account, but their net worth is currently unknown.  

Home & Garden 

There is nothing more satisfying than incredible home and garden decor, and the 5 influencers we’ve chosen for this niche sure know a thing or two about aesthetics. Let’s check them out. 

1. @studiomcgee

Studio McGee is a design studio and online store run by Syd and Shea McGee. You can find their story documented on Netflix in the series “Dream Home Makeover,” and follows them in their design business as well as takes a peek into their family life. 

The success story of Studio McGee may seem like an easy one, but they risked it all to create the business of their dreams and are now reaping the benefits. They have become extremely popular in the Instagram community, with 3.1 million followers and collections at Target that sell out almost immediately. 

Together, the couple is estimated to have a net worth of $5 million. 

2. @benjaminvandiver

Known for his clean lines and minimal, modern style, Benjamin Vandiver is an interior design studio located in NYC and the Hamptons. He is actually followed by Studio McGee on Instagram, so that just goes to show that you can find great influencers by looking at the follower count of ones that already exist. 

With almost 45k followers on Instagram, he shares tons of incredible designs on the platform and while his net worth is unknown, he’s had a great story establishing his business in NYC. 

3. @witanddelight_

Kate Arends is the founder of Wit and Delight and she offers a unique vibe in terms of lifestyle and design. She describes on her website: “We aren’t interior designers, but we understand the importance of creating an interior that gives a sense of solace from the outside world.” 

This just goes to show how important it is to create your unique voice and truly connect with people who can find resonance within your content. 

Kate has over 352k Instagram followers, showing them tips on design, aesthetic, and what helps to unite a space. She’s estimated to have a net worth of roughly $1 to $5 million. 

4. @justinablakeney

The founder of @thejungalow, Justina Blakeney offers a vibrant and eclectic feel on her Instagram account that clearly celebrates the connection that humans have with nature. She’s got over 1.4 million Instagram followers and counting. 

Both a designer and bestselling author, she is a fan of prints, patterns, and processes that she uses to create these incredible interiors. She’s estimated to have between $1 and $5 million. 

5. @alyssakapitointeriors

Alyssa Kapito has a strong reputation for creating interiors that highlight clean lines and impressive textures. She’s widely recognized for her work in the design field and even finds herself on the “Elle Decor A-List,” which is a prestigious list of the top interior designers worldwide. 

She was also honored as one of the “7 Design Stars to Watch,” also being named a “Rising Star” by New York Cottages and Gardens and Traditional Home. There’s no doubt about it— with now 197k followers, Alyssa Kapito is definitely one of the top in design.  

Lifestyle / Luxury 

Instagram is a place where people love to check out the good life, and lifestyle / luxury influencers are happy to give it to you! This is also a very broad niche, so if this is what you’re going for, you’ll want to make sure you have a specific target audience to create content for. Let’s take a look at these 5 distinct influencers. 

1. @lianev

Liane V is an inspiration to her 4.6 million followers, offering incredibly fun and well-planned content, a clothing line @shoplianev, a beauty line @lianevbeauty, as well as fitness inspiration on @lianevfitness. 

Liane is the true definition of a content creator in that she’s done just about all types of content and frequently documents her life and her relationship on YouTube as well as Instagram, including her Instagram account with her now-husband Don Benjamin, @foreverus. 

There’s never a dull moment when watching Liane V’s content, from her impeccable skin, fashion, and beauty to her lighthearted videos that often feature her beloved family. 

Liane V is estimated to have a net worth of $1 million as of 2021. 

2. @jannid 

Janni Olsson Delér was first a travel blogger but then transitioned to a lifestyle blogger. She showcases not only her life with her family as well as her travels, but she also shows off her fashion and creativity. 

She started her blog in 2013 and has seen continual increases in her Instagram popularity, currently sitting at 1.3 million Instagram followers. Her current net worth is undisclosed. 

3. @shivasafai

Based in Monaco, Shiva Safai is an influencer, model, and entrepreneur. She has an incredibly luxurious lifestyle that she loves to share on Instagram alongside her journey of being an entrepreneur. 

Safai has many noteworthy collaborations, including Piaget and many others. She currently has 787k Instagram followers and an estimated net worth of about $10 million. 

4. @louisnicolasdarbon

An artist and luxury lifestyle influencer, Louis Nicolas Darbon is based in London and originally from France. He always shares his creations and his luxury lifestyle with his 243k Instagram followers. 

He creates art not only on canvas but also through partnerships, boasting collaborations with huge-scale luxury brands like Bentley, Chopard, and Jaeger LeCoultre. His net worth is undisclosed. 

5. @chelseakaui

Chelsea Yamase is a content creator and luxury travel blogger that is based in Hawaii. She is very successful with different partnerships, including luxury brands like Four Seasons, Land Rover, Eddie Bauer, Shangri La, and many more. 

She has over 1 million followers and shares content based around luxury travel. She has a net worth of over $12 million USD and is a great example of how to showcase products through evergreen content that looks very organic. 


There are tons of sports fans on Instagram, and while similar to the fitness niche, sports is a bit different in that each game has its own particular audience and many of the influencers in this niche are already professionals. 

1. @aprilrossbeach

April Ross is a two-time olympic medalist in beach volleyball. She has over 161k followers on Instagram and she recently shared her experience at the 2021 Tokyo olympics. She has a number of high-dollar sponsorships, including Mizuno, Oakley, Gatorade, and KT Tape. 

Ross is estimated to be worth around $500k. 

2. @eddiehallwsm

A literal tank, Eddie Hall is known for deadlifting 500kg for 5 years in a row, taking home the title of the strongest man in the year 2017. He’s also called “the beast,” an apt nickname if you ask us. 

Eddie has a total of 2.9 million Instagram followers and offers a variety of different content on Instagram; he also advertises different products and provides promo codes for his followers. His net worth is estimated at $5 million dollars. 

3. @serenawilliams

A household name, Serena Williams is a tennis superstar and is a huge presence in the Instagram sports community. She has not only superior tennis skills, but also a clothing line named Serena that is inspired by women everywhere. 

Serena also has a line of jewelry out. She features many different types of content on Instagram and captivates her audience of 13.9 million followers. 

She has a lovely daughter named Olympia and features her on Instagram as well. Serena is estimated to be worth around $200 million USD. 

4. @shawnjohnson

A legend in olympic gymnastics, she is a mom and wife as well, and has turned into an Instagram influencer to help promote products that can help people in their lifestyle. She showcases many different types of products and content styles on her profile to over 2 million followers. 

Johnson is worth about $9 million USD and is also the founder of a toy boutique called @teddyandbearkids. 

5. @cristiano

We probably don’t even need to say it, but Cristiano Ronaldo, the world’s biggest soccer star, has a huge presence on Instagram. He is the second-most followed account on Instagram, in fact, after only @Instagram itself. 

He currently has 373 million Instagram followers and posts soccer-related posts as well as promotions and family-centered content. For this reason he can captivate such a large audience. 

His current net worth is roughly $460 million, with many income streams such as contracts, endorsements, business, and fashion deals. 


Last but not least, Travel is a huge niche on Instagram. With almost an endless supply of travel influencers, you’ll never be lacking in content to explore for inspiration. Here are 5 notable Instagram influencers for travel. 

1. @muradosmann

Murad Osmann is behind the famous #followmeto hashtag campaign and has blown up in popularity since using it on Instagram and building a website behind it. The account currently has 3.6 million followers and he was named influencer of the year as well as the top 3 travel influencers by Forbes. 

Osmann features not only incredible photos from all over the world but also showcases his beautiful family and incredible landscapes through his photography. His estimated net worth is roughly $1 million. 

2. @gypsea_lust

Lauren Bullen is from Australia and has a notable passion for traveling and snapping the perfect shot. She as well as her partner are based in Bali and Australia but are currently in Poland at the time of writing. 

Her Instagram bio will let you know where she is by showing you the country’s flag. 

Bullen taught herself how to take great photos and has been able to work with tons of clients to create incredible content globally. She has a very soft aesthetic touch and features shots of her living her best life pretty much anywhere she pleases. 

Bullen is cited with a net worth of roughly $3 million.  

3. @briankelly

A travel legend in the Instagram community, he began to grow his following when he began to give credit card hacks on how to get as many points as possible and allow the “everyday” person to travel in style. 

He has his own personal account with 253k followers as well as other accounts including @thepointsguy (545k) and @thepointsguyuk (78.8k), and also offers The Points Guy app. Talk about building a brand! 

His company now has multiple offices and full-time staff, which goes to show just what you can achieve through a humble start on Instagram. 

4. @thebucketlistfamily

Can you imagine traveling to 86 countries with your kids and spouse? Well, if you’re having trouble, head on over to @thebucketlistfamily and see it for yourself! The family of 5 dedicates themselves to traveling around the world and sharing it with their audience on Instagram and YouTube

Their authenticity, passion, and vibrant lifestyle has brought in an audience of 2.6 million followers, and as of writing this article, they’re currently in Zimbabwe! They showcase incredible photos and videos on their Instagram, where their background as photojournalists truly shine through. 

Their estimated net worth is in the range of $80 million.  

5. @taramilktea

Another Aussie on our list, Tara has incredible color palettes in her content and a keen eye for detail that truly astounds in her photos. 

She has a set of unboxing videos in her Instagram story highlights, which means that she’s been able to partner with some companies to showcase products. What’s incredible is that many of the gifts are from top fashion designers like Prada, Dior, and Louis Vuitton.  

When you scroll through her Instagram account, you can see color scheme transitions throughout her content that is something of dreams. This is the kind of aesthetic you need to really stand out on Instagram. 

Tara Milk Tea has 1.3 million Instagram followers and an estimated net worth of between $1 million – $5 million. 

Influencers on Instagram: Final Thoughts 

As you can see from our list of 50 influencers, there is a lot of potential to not only find successful brand partnerships but also branch out and leverage your audience for your own personal endeavors. 

Many, if not all, of the influencers on this list have become entrepreneurs through their Instagram efforts and have risen to the cream of the crop in their industry and raked in some serious dough doing it. 

That said, don’t get discouraged by the high numbers you see here; these are just some of the top influencers so that you can get an idea of what success may look like and find some inspiration for your own content creation. 

As we mentioned at the beginning— don’t forget, influencers didn’t become successful overnight. It was a long road with a lot of work along the way, and if you are willing to dedicate yourself to doing the same, you may be able to carve out your own space in the Instagram influencer world. 

If you’re looking for influencers to help your marketing efforts, we hope these examples were helpful in seeing what successful Instagram accounts look like. While these ones may be a bit too exclusive for the average marketer, you may now better understand what you want for your own campaigns. 

Check out these high-profile accounts and look through their followers to find some influencers, and also take advantage of third-party Instagram influencer tools to find the best fit for your campaign. 

No matter what your goal, we wish you the best of luck! 

Looking to get more organic Instagram followers? Growthoid can help! Get started today. 

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