Is LinkedIn Premium actually worth it?

[Noah Briggs]

Hi there — I’ve been thinking about trying LinkedIn Premium, but not sure if it’s really worth the monthly cost. I’m trying to grow my presence, connect with brands, and maybe land a few collabs. Does Premium actually help with visibility or getting in front of the right people? Would love to hear if anyone’s used it for personal branding or creator outreach. Is it worth it, or better to stick with the free version and focus on organic growth?

[Hamish]

I’ve used LinkedIn Premium as a creator, and truly it depends on your goals. The biggest perks are being able to message people outside your network and seeing who’s viewed your profile, which can be helpful for reaching out to brands or potential collabs.

It also gives some insights on how you stack up against others in your space, which can guide your content strategy. That said, if you’re not actively networking or pitching, it might not be worth the monthly fee.

I used it to build connections early on, then dropped it once I had a solid base. You can also pair it with some growth hacks like buying LinkedIn connections or post engagements to give your profile a boost while you build your connections the natural way.

Hope that helps.

[Author]

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