tiktok trending hashtags

The Best TikTok Trending Hashtags for 2025

TikTok trending hashtags can make or break your reach. 

Use the right hashtags on your TikTok posts, and suddenly, more people see, like, and share your content. 

But if you go overboard with too many hashtags, it might have the opposite effect. 

Should you use fewer hashtags or aim for more? And do hashtags on TikTok even matter as much as they do on other social media platforms? 

Let’s dive into the best ways to use TikTok hashtags the right way.

trending hashtags for tiktok

If you want your TikTok posts to reach more people, using popular hashtags is the way to go.

Here’s a list of the most used hashtags on TikTok in 2025, categorized by topic:

These hashtags are widely used and work for almost any type of content.

  • #TrendingNow
  • #Viral
  • #MustSee
  • #BreakingNews
  • #TikTokUpdates
  • #HotTopic
  • #LatestTrends
  • #SocialMediaBuzz
  • #WhatsNew
  • #PopularPost

2. Best Hashtags for Business & Marketing

Running a TikTok page for your brand? These hashtags for TikTok can help with visibility and growth.

  • #MarketingTips
  • #EntrepreneurMindset
  • #BusinessGrowth
  • #SocialMediaMarketing
  • #EcommerceSuccess
  • #ContentMarketing
  • #BrandStrategy
  • #SmallBusinessOwner
  • #StartupLife
  • #SuccessStories

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Inspirational quotes and motivational content thrive on TikTok. Use these popular hashtags to encourage engagement.

  • #MondayMotivation
  • #DreamBig
  • #StayFocused
  • #PositiveVibes
  • #GoalGetter
  • #SelfGrowth
  • #MindsetMatters
  • #HustleHard
  • #BeYourBest
  • #KeepPushing

4. Fitness & Health Hashtags That Get Views

If your content is all about health and fitness, these hashtags will help you attract the right audience.

  • #FitnessGoals
  • #HealthyLiving
  • #WorkoutRoutine
  • #SelfCare
  • #FitLife
  • #GymMotivation
  • #StayActive
  • #WellnessJourney
  • #MindBodySoul
  • #NutritionTips

Travel content gets great engagement on TikTok, especially with stunning visuals. These best hashtags help your posts go further.

  • #Wanderlust
  • #TravelMore
  • #AdventureAwaits
  • #BucketList
  • #RoadTripVibes
  • #NatureLover
  • #ExploreTheWorld
  • #VacationMode
  • #BeachVibes
  • #MountainEscape

If you’re sharing mouth-watering food content, these hashtags on TikTok will help attract TikTok users who love good eats.

  • #FoodieLife
  • #Yum
  • #TastyTreats
  • #HomeCooking
  • #DeliciousEats
  • #FoodLoversUnite
  • #RecipeOfTheDay
  • #CookWithLove
  • #HealthyEating
  • #FoodPhotography

7. Social Media & Tech Hashtags

Posting about social media trends, apps, or tech? These relevant ones work well for digital creators.

  • #SocialMediaTrends
  • #TechNews
  • #AIRevolution
  • #DigitalMarketing
  • #OnlineBusiness
  • #InfluencerLife
  • #ContentCreators
  • #TikTokGrowth
  • #InternetCulture
  • #SEOExperts

8. Entertainment & Pop Culture Hashtags

Want to keep up with the latest buzz? These general hashtags keep your content relevant in pop culture.

  • #NetflixAndChill
  • #MovieNight
  • #TrendingMemes
  • #ViralVideos
  • #PopCulture
  • #MusicLover
  • #TVShowsWeLove
  • #GameOn
  • #CelebNews
  • #TopCharts

9. Parenting & Family Hashtags That Work Well

If your page focuses on family and parenting, these hashtags for TikTok can help you connect with more people.

  • #MomLife
  • #DadJokes
  • #ParentingWin
  • #FamilyFirst
  • #RaisingKids
  • #TiredMomClub
  • #ParentingGoals
  • #LifeWithKids
  • #BabyLove
  • #FamilyTime

10. Seasonal & Holiday Hashtags

No matter the time of year, seasonal trending hashtags keep your posts fresh and fun.

  • #HappyNewYear
  • #ValentinesDay
  • #SpringVibes
  • #SummerFun
  • #BackToSchool
  • #HalloweenReady
  • #ThanksgivingVibes
  • #HolidayCheer
  • #ChristmasMagic
  • #NewYearsEve
tiktok popular hashtags

Want to find trending hashtags but don’t know where to start? Don’t worry, it’s easier than you think. 

Using hashtags on TikTok isn’t just about slapping random words with a # symbol. It’s about using relevant hashtags that connect you with your audience.

Here’s how you can find the best hashtags for your next TikTok post:

  1. Check TikTok’s Search Bar – Type a keyword related to your post and see what trending hashtags come up. If many TikTok users are using it, chances are it’s working.
  2. Explore TikTok Groups & Pages – Look at what your competitors and influencers in your niche are using. Their hashtags related to your industry could work for you too.
  3. Use a TikTok Hashtag Generator – Tools like Hashtagify or AllHashtag can give you a list of popular hashtags that are currently trending.
  4. Look at Other Social Media Platforms – Sometimes, general hashtags start on Twitter or Instagram before making their way to TikTok.

Do Hashtags on TikTok Really Work? 

Hashtags have been a big deal on social media platforms like Instagram and Twitter for years, but what about TikTok?

Do hashtags on TikTok actually help your posts get more attention, or are they just there for decoration?

The truth is, TikTok hashtags work, but they don’t function the same way as on other social platforms. 

Unlike Instagram, where posts with too many hashtags often perform well, TikTok favors a more balanced approach. If used correctly, they can:

  • Increase your reach by making your TikTok posts searchable.
  • Boost engagement by connecting with users interested in the topic.
  • Improve visibility when using popular hashtags that match trending conversations.

Why Hashtags on TikTok Are Different from Other Platforms

On Instagram and Twitter, hashtags are essential for discoverability. 

But on TikTok, content is often shared within pages, groups, or private networks. 

This means that while hashtags work, they don’t always guarantee massive exposure.

Here’s how they function differently:

  1. Hashtags help categorize TikTok content, but they don’t always boost it in the same way as on Instagram.
  2. Public posts benefit the most from hashtags, as they allow non-followers to discover your content.
  3. The number of hashtags matters, fewer hashtags tend to perform better than overloaded posts.

How to Use TikTok Hashtags for Better Performance

If you want to find hashtags that actually work, follow these steps:

  • Use relevant hashtags that match your content and audience.
  • Mix general with niche tags for a balanced strategy.
  • Test hashtag performance by tracking which ones drive the most engagement.

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Do TikTok Hashtags Work for Businesses and Brands?

If you’re running a business or growing a brand, you’ve probably wondered: Do hashtags on TikTok actually help? 

The answer is yes, but only if used strategically. Unlike Instagram, where hashtags are crucial for discoverability, TikTok users engage differently. 

Hashtags can increase reach, improve engagement, and make your posts easier to find, but they work best when tailored to your audience.

How Businesses Benefit from TikTok Hashtags

  1. Boosts Post Visibility – Using relevant hashtags helps your content appear in TikTok’s search results and trending topics.
  2. Reaches the Right Audience – Best hashtags connect your TikTok posts with people who care about your niche.
  3. Encourages Community Engagement – Hashtags create discussion and make it easier for followers to interact with your brand.
  4. Supports Marketing Campaigns – A branded hashtag can help track user-generated content and increase awareness.
  5. Works with Ads and Promotions – Pairing popular hashtags with TikTok Ads can improve visibility and ad performance.

The Best Way to Create Relevant Hashtags That Actually Get Seen

Want to create hashtags that help your content get noticed? 

You can’t just slap random words together with a # and expect magic to happen. 

Successful hashtags need to be relevant, easy to remember, and aligned with your audience.

How to Create the Best Hashtags for TikTok

  1. Keep It Short & Simple – Long hashtags like #ThisIsTheBestMarketingStrategyEver won’t work. Stick to concise phrases like #MarketingTips or #BrandGrowth.
  2. Make It Specific – General popular hashtags like #Love or #Fun are overused. Instead, try niche ones like #DigitalMarketingSuccess or #EcoFriendlyLiving.
  3. Use Keywords Your Audience Searches For – Think about what your customers are looking for. If you’re in fitness, something like #WorkoutRoutine or #StayActive makes sense.
  4. Test Hashtag Performance – Track which hashtags bring engagement and which ones flop. TikTok’s Insights tool can help with this.
  5. Avoid Overstuffing – Less hashtags tend to work better on TikTok. Stick to 3-5 per post instead of a long string of hashtags.

Choosing the Right Hashtags for Your TikTok Profile

Not all hashtags on TikTok are created equal. If you want your page to grow, you need to pick the right hashtags that match your content, audience, and brand identity.

  • Use Relevant Hashtags – Avoid hashtags that have nothing to do with your content. If you run a food page, #FitnessGoals isn’t your best choice. Stick to hashtags related to your niche.
  • Mix General & Niche – General hashtags can help with visibility, but niche hashtags ensure you reach an audience that actually cares. Example: A photography page could use #PhotographyTips (broad) and #NaturePhotography (specific).
  • Check What Works for Competitors – Look at similar pages to see which TikTok hashtags work for them. If they get engagement, it’s worth testing.
  • Stay Away from Too Many Hashtags – The sweet spot is 3-5 hashtags. Using too many hashtags can make your post look cluttered and reduce engagement.
  • Use a Hashtag Generator – If you’re unsure which hashtags to use, try a TikTok hashtag generator to find trending hashtags in your industry.

Tips for Using Hashtags on TikTok

popular hashtags for tiktok

Want to get the most out of your TikTok hashtags? Follow these expert tips to make sure your hashtags actually work for you instead of against you.

1. Use Hashtags Sparingly

Unlike Twitter or Instagram, TikTok doesn’t reward excessive hashtags. Less hashtags tend to perform better, so stick to 3-5 per post for best results.

Don’t just guess which hashtags will work. Find hashtags using TikTok’s search bar, industry trends, or a hashtag generator to get insights on what’s performing well.

Using only general hashtags may bring broad exposure, but niche hashtags help you reach a targeted audience.

4. Avoid Hashtag Stuffing

TikTok’s algorithm doesn’t favor posts with too many hashtags. Overloading your post with hashtags can make it look spammy and reduce visibility.

5. Track Hashtag Performance

Use TikTok Insights to analyze which hashtags work best for your page. Remove the ones that don’t bring engagement and focus on high-performing hashtags.

6. Create a Branded Hashtag

For businesses, having a unique hashtag for your brand can boost awareness. 

Example: #NikeRunning is used by both Nike and its customers, creating a community-driven engagement.

7. Keep Hashtags Relevant

Don’t use irrelevant hashtags just because they’re trending. If your post is about fitness, don’t throw in #CryptoInvesting, stick to hashtags related to your topic.

8. Test & Adjust Your Hashtag Strategy

Not all hashtags work the same for every brand. Test different best hashtags, track engagement, and adjust your approach based on what works best for your audience.

Conclusion

TikTok trending hashtags can help your posts get noticed, but using them strategically is the key to success. 

A mix of popular and niche tags can improve visibility, but engagement plays a bigger role. 

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Real likes can help your content stand out, making your hashtags even more effective. 

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Frequently Asked Questions

Trending hashtags change daily, but some commonly used ones include #TrendingNow, #Viral, #SocialMediaTrends, #BreakingNews, and #TikTokUpdates. 

Checking TikTok’s search bar and popular pages can help you find the latest trending hashtags.

The top three trending hashtags often depend on current events, but consistently popular ones include #MondayMotivation, #BreakingNews, and #SocialMediaBuzz.

These hashtags get high engagement across different topics.

What hashtags to use to go viral on TikTok?

To increase your chances of going viral, use a mix of popular hashtags and niche tags that fit your content.

Some effective choices include #TrendingNow, #MustSee, #ViralContent, #TikTokVideos, and #EngagementBoost. Posts with strong engagement (likes, shares, and comments) tend to perform best.

You can find trending posts by using TikTok’s search bar and typing relevant keywords or hashtags. 

Joining active TikTok groups, following popular pages, and checking the Explore or Trending Topics sections can also help you discover what’s currently viral.

Simona I.

Simona is a content writer who knows how to make words pop online. Drawing inspiration from her love of music, she crafts content that’s as catchy as a great song, helping websites grab attention and keep it. Simona has helped businesses find their unique voice online, and she’s always on the lookout for the next story to tell.