While we are a big fan of Instagram here, we also value other social media platforms out there as well. If you are a brand or business, then you most likely have your brand or business on multiple social media platforms and should be trying to grow them all at the same time.
This is why we don’t think that Snapchat is irrelevant, even though Instagram has more or less taken over.
While it might seem like there’s no point being on Snapchat anymore, and you should be putting all your efforts into Instagram, we actually think that you can leverage Snapchat, especially when you connect it to your Instagram and increase your brand’s presence online.
So, how do you use Snapchat to improve your Instagram profile? Don’t worry, we’ve got the answers. Let’s talk about it.
1. Include a Preview of Your Snapchat Story
The thing about your Instagram followers is that they can’t even check you out on Snapchat if they don’t even know that you have a Snapchat.
However, instead of being super blatant about it and begging your followers on Instagram to go over and check out your Snapchat, we suggest that you take a screenshot of your latest story on Snapchat and publish it as your latest Instagram post.
You also might want to tease on Instagram what you might be including in your Snapchat throughout the rest of the day. If your Instagram content strategy involves consistent themes, then we suggest that you translate these to Snapchat as well.
Of course, this isn’t going to be appealing to everyone, but we have a good feeling that your most loyal audience is going to try and stick with you both on Instagram and Snapchat.
2. Put Your Snapchat Handle in Your Instagram Bio
This seems straightforward, right? Well, the good news is that it is. If you have launched a business campaign or special product in the past, there’s a good chance that you have included a shortened version of a link to the landing page on your Instagram profile.
We realize that a Snapchat handle isn’t the same as a link, but it does provide a portal through to your Snapchat, where people can see even more of your content. This is why we think it is super relevant to include your Snapchat handle in your Instagram bio.
You can just write out the word ‘Snapchat’, or you can even make the most of a ghost emoji. Don’t worry, the majority of people will know what you mean when you do this.
3. Make the Most of Your Account’s Snapchat URL
With the next strategy, you are going to do the same thing that we have talked about above, but you are going to include a Snapchat link instead of your Snapchat handle. You might not even realize that Snapchat comes with a URL, but it does.
When your Snapchat URL is selected on a mobile device, the link will obviously take that person to that particular Snapchat profile, where they can start interacting with you.
However, it is worth noting here that Instagram has actually blocked the ability to deeplink ‘add me’. This means that if you have decided to use this strategy, then you will need to shorten your URL, using a link shortening tool.
4. Include Screenshots of Your Snapchat for Instagram
Anybody who has spent a lot of time on Instagram will tell you that it can be exhausting coming up with Instagram content all the time.
The thing is, you might have been enthusiastic about it in the beginning, but now you might be getting jaded on the entire thing, but you’ve got to keep up appearances because your audience is expecting it. This is where Snapchat can come in handy.
Snapchat is a great way to cross promote your content, so that you can make it go further, and you don’t have to put out new content as often. When you upload content to your Snapchat, then we suggest taking a screenshot of it, and including it in your Instagram feed.
You don’t have to do this every day, but it’s definitely worth doing a couple of times a week, just to remind your audience that you’ve got a Snapchat and stretching your content out.
Yes, most people believe at this point that Instagram provides more value when it comes to their content than Snapchat, but we still think that the bottom line is that the more interactions you can have with your audience, the better.
Whether you are making the most of this through Snapchat, Instagram, or both at the same time, we think that being accessible as a brand is key to success.
You might not be used to sharing screenshots of your Snapchat content over on Instagram, but we definitely think it’s going to do nothing but give your brand an advantage. Good luck!