If you want your content to explode on Instagram, 100% viral Reels hashtags can be a game-changer. Hashtags help categorize your posts, making them more discoverable to the target audience you want to reach.
But slapping a bunch of popular hashtags on your posts isn’t enough. You need a well-thought-out hashtag strategy that mixes relevant hashtags, niche hashtags, and even branded hashtags to maximize reach.
In this guide, we’ll break down the secrets behind choosing the best hashtags, how to use them effectively, and how they interact with the algorithm to push your content further.
Stick around, and you’ll learn how to select hashtags for Instagram Reels that work.
Table of Contents
Key Takeaways:
- Hashtags Increase Visibility and Engagement: Using a mix of popular, niche, and branded hashtags helps categorize content, boost discoverability, and attract a larger, relevant audience on Instagram Reels.
- Optimal Hashtag Strategy Matters: Instagram allows up to 30 hashtags, but using 5-15 well-chosen, relevant hashtags is more effective. Combining broad, trending, and niche-specific hashtags ensures better reach and engagement.
- The Algorithm Favors Relevant Hashtags: The Instagram algorithm promotes Reels with specific, relevant hashtags to users interested in similar content, increasing chances of appearing on the Explore page.
- Consistent Testing is Key: Regularly analyzing hashtag performance, adapting to trending hashtags, and avoiding common mistakes like overusing broad hashtags or irrelevant tags help optimize Reels for viral success.
Why Hashtags Matter for Instagram Reels
Instagram is a popular platform, with over 1.3 billion monthly users, according to Statista. If you’re not using Instagram Reels hashtags wisely, your content will get buried under millions of other posts.
Here’s why reel hashtags are so powerful:
- They increase visibility by making your content searchable.
- They tell the IG algorithm what your post is about.
- They help attract a larger audience, including people outside your Instagram followers.
- They allow users to find trending hashtags that match their interests.
But not all hashtags are created equal. Let’s break down the different types and how they fit into a solid hashtag strategy.
Types of Hashtags for Instagram Reels
A great Instagram reels hashtags strategy includes a mix of popular and niche hashtags, branded hashtags, and specific hashtags tailored to your content.
1. Popular Hashtags (Broad but Competitive)
These are high-volume tags used by millions of people. They can bring massive exposure, but your post might get lost quickly due to high competition.
- #InstagramReels
- #ExplorePage
- #TrendingReels
- #ViralHashtags
2. Niche Hashtags (Targeted and Less Competitive)
Niche hashtags are more specific and target a smaller but engaged audience. These work well if you want to attract people who are genuinely interested in your content.
- #FitnessHashtags (for workout content)
- #TravelHashtags (for adventure and location-based posts)
- #FoodieReels (for food bloggers)
3. Branded Hashtags (Custom for Your Brand or Community)
Creating branded hashtags helps build a community around your content. If you’re an influencer, business, or brand, you should have a hashtag that fans can use.
- #NikeReels (Nike’s branded hashtag)
- #MyReelJourney (A personal brand hashtag)
- #YourBusinessName (To create a brand identity)
4. Specific and Trending Hashtags
These change frequently and depend on what’s trending on Instagram at any given moment. Using trending IG hashtags can give your Reels an instant boost.
- #InstaReels
- #TopHashtags
- #BestInstagramReels
How Many Hashtags Should You Use on Instagram Reels?
The question of how many hashtags to use is tricky. Instagram allows up to 30 hashtags per post, but research suggests using 5-15 well-chosen hashtags works best.
Hashtag usage breakdown:
- 2-3 popular hashtags for wide exposure
- 5-7 niche hashtags to target specific users
- 2-3 branded hashtags to build recognition
- 3-5 relevant hashtags based on your content
Too many hashtags can look spammy, while too few might not give you enough reach. Therefore, it’s key to test different combinations.
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Finding the Best Hashtags for Instagram Reels
You can’t just copy and paste the same hashtags on every post. Instead, find different hashtags that match your specific content.
Best Ways to Find Relevant Hashtags
- Use Instagram’s Search Feature – Type keywords related to your content and see which hashtags appear in suggestions.
- Check Competitor Posts – Look at influencers in your niche and see what hashtags they’re using.
- Try a Hashtag Generator – Websites like All Hashtag or HashtagsForLikes can suggest optimized tags.
- Look at Instagram’s Explore Page – Posts appearing there often use trending hashtags.
Common Mistakes to Avoid
- Using only popular hashtags – They have high competition, making it hard to stand out.
- Ignoring niche tags – Niche hashtags help reach a more engaged audience.
- Adding too many irrelevant hashtags – Keep your list focused and specific to your content.
- Not testing different hashtag sets – Experiment to see what works best.
The Best Hashtags for Instagram Reels
Choosing the right hashtags can significantly impact the reach of your Reels. Below are some of the best Instagram hashtags for Reels, categorized based on different content types.
Whether you’re posting general content, fitness videos, or travel clips, these hashtags can help your posts get discovered by the target audience you want to reach.
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General Instagram Reels Hashtags
- #BestHashtags
- #ViralHashtags
- #TopHashtags
- #AddingHashtags
Fitness Hashtags
- #FitnessHashtags
- #WorkoutReels
- #HealthyLife
Travel Hashtags
- #TravelHashtags
- #WanderlustReels
- #AdventureTime
Comparison Table: Popular vs. Niche Hashtags
| Type | Reach | Competition | Best For |
| Popular Hashtags | High | Very High | Quick but short-term visibility |
| Niche Hashtags | Medium | Low | Targeting a loyal audience |
| Branded Hashtags | Variable | Low | Building a personal brand |
Does the Algorithm Favor Instagram Hashtags?
Yes, the Instagram algorithm prioritizes Reels with relevant hashtags because they help categorize content properly.
When the algorithm understands what a Reel is about, it can recommend it to users who have interacted with similar content.
This increases the chances of a Reel appearing on the Explore page or in hashtag search results, leading to more views and engagement.
The more precise the Instagram viral hashtags, the more likely the video will be shown to people who care about that topic.
If the hashtags are too broad or unrelated, Instagram may not push the content to the right audience, limiting its reach.
For example, if a Reel is about fitness, using fitness hashtags increases the chances that fitness enthusiasts will see it.
Including a mix of popular fitness hashtags like #WorkoutReels along with niche hashtags such as #HomeWorkoutTips helps target both a wider and a more engaged audience.
Additionally, the algorithm also considers engagement signals, such as how quickly viewers interact with the Reel, so choosing the right hashtags can amplify a Reel’s visibility even further.
Conclusion
Using the right hashtags can greatly affect how well your Instagram Reels perform. Mixing trending hashtags, niche hashtags, and branded hashtags helps reach the target audience that matters most.
Don’t just rely on popular hashtags experiment with hashtags for Instagram Reels that match your content. Keep testing, analyzing, and adjusting to find the best mix that gets your Reels noticed.
Want to go viral? Start crafting the perfect 100% viral Reels hashtags strategy today and see how it impacts your views and engagement!
Frequently Asked Questions
What hashtags make Reels go viral?
Using a combination of popular, niche, and viral hashtags increases the chances of a Reel going viral. The best approach is to mix high-traffic Instagram reel hashtags with specific hashtags that relate to the content. Some of the most effective ones include:
- #ViralHashtags
- #TrendingReels
- #BestInstagramReels
- #InstaReels
- #ExplorePage
Adding Instagram post hashtags that match a specific niche, such as #WorkoutReels for fitness creators or #TravelHashtags for travel bloggers, can also help reach the right audience.
What hashtags get the most views on Reels?
To maximize views on Instagram Reels, it is important to use a mix of popular and targeted hashtags. Some of the most effective hashtags for boosting visibility include:
- #InstagramReelsHashtags
- #BestHashtags
- #ViralHashtags
- #TopHashtags
- #ExplorePage
Using Instagram hashtags that the target audience already follows increases the likelihood of the content appearing on their feed.
What are the top 100 hashtags?
The top hashtags change frequently, but some of the most used ones on Instagram Reels in 2024 include:
- #InstagramReels
- #ReelsHashtags
- #BestInstagramReels
- #TrendingReels
- #ViralHashtags
- #InstagramPosts
- #AddingHashtags
- #InstaReels
- #PopularReels
- #TopHashtags
For a full list of the top 100 hashtags, tools like HashtagsForLikes or All Hashtag can provide updated recommendations.
What are the top 3 trending hashtags?
The top trending hashtags change daily, but currently, the most widely used ones for Instagram Reels are:
- #ViralHashtags – Frequently used by creators aiming for maximum exposure.
- #TrendingReels – Helps content stay relevant to Instagram’s trends.
- #BestInstagramReels – Used by influencers and brands to increase engagement.
These hashtags appear in many viral Instagram posts, making them a strong choice for Instagram Reels content.
What are trending hashtags for Instagram Reels?
The latest trending Instagram hashtags for Reels include:
- #InstagramReelsHashtags
- #ReelsTrendingNow
- #ViralHashtags
- #TrendingReels
- #BestInstagramReels
Checking Instagram’s Explore page or following influencers in a specific niche can help identify trending hashtags as they emerge.
What hashtags get the most likes on Reels?
Hashtags that receive the most likes on Instagram Reels are typically a mix of general and niche-specific tags. Some of the most effective ones include:
- #InstagramReels
- #BestHashtags
- #AddingHashtags
- #TopHashtags
- #ViralHashtags
Pairing these with high-quality Instagram posts that are engaging and well-edited increases the chances of getting more likes.
Which Reels go viral?
Reels that go viral typically share a few common elements:
- Trending Sounds and Effects – Reels that use popular audio and effects are more likely to be promoted by the Instagram algorithm.
- High-Quality Content – Videos that are visually appealing, engaging, and make use of Instagram reel hashtags tend to perform better.
- The Right Hashtags –A strategic mix of viral hashtags, niche hashtags, and Instagram reel hashtags helps reach the right audience.
While hashtags play an important role, content must also be entertaining, unique, and aligned with current trends for a Reel to gain significant traction.
